About Praella

We make Shopify and ecommerce dreams a reality.

Commerce has evolved, and so have the opportunities and challenges that come with it. We adapted to these changes, not by simply following the path of commerce, but by actively forging a new one with our People, driven by our Purpose and Passion.

Important about us – when we say we or us – we are referring to our amazing global team spanning over three continents and multiple countries, our amazing merchants that trust us to be an extension of their team day in and day out, and the empowering technology partners that equip us with the tools to forge what ecommerce will look like tomorrow.

Developers working in office

Our People

Anything great starts with People.

We aim to create an industry-leading environment enabling people to thrive, challenge themselves, evolve, grow, and push boundaries; above everything else, they can dream, create, collaborate, and find their purpose through their passion for commerce.

We are proud to be Great Place to Work™ Certified and a Fortune Best Workplace in Chicago™ for 2022. We believe that people can reach their highest potential when they are in an environment that encourages and promotes their individual growth. This applies to our team, our partners, and our merchants alike.

Our Purpose

We are pushed by our Purpose.

Our Purpose starts with People. As digitalized and automated or even synthetical the digital spectrum has become, it will always lead back to one place - People. Everything we build with our partners and merchants is to provide the best possible experience for People - their employees and customers.

We work to enable and expand organizations that rely on us to automate and customize experiences to drive growth so that they can offer better benefits, wages, and security to their teams, families, and beyond. We are not only contributing to the future of commerce but also molding environments of care, support, and growth that will have a lasting impact.

Our Passion

Showcasing our Passion.

We love the complexity of human behavior, the can’t-be-done integrations, the undoable migrations, and it has never been done on Shopify myths;

There is no way to manage this high traffic and sales; my team will never agree on this; the current agency said it is impossible.

Our passion is to deliver the impossible, the unthinkable, and the undoable. And the reason for that is the fact that behind every impossible and unthinkable and undoable are a bunch of people that depend on it.

Our Pillars


Our team collaborates with multiple organizations to fight hunger, provide mentorship, empower female entrepreneurs, and promote education for the underprivileged. We are dedicated to positively impacting the world and are passionate about creating a brighter future for those in need.

Dev Academy.

We support developers who are looking to launch their careers in ecommerce development or transition into the field by providing mentorship, training, and educational resources. Our goal is to equip developers with the knowledge and skills they need to succeed in the ecommerce industry.

Beyond Books.

The requirements for our organization do not begin and end with a diploma; rather, we are looking for individuals who possess a passion for our mission and who can demonstrate how their unique combination of soft and hard skills and experience can contribute to the success of our organization.

Impacting the commerce world.

We collaborate with leading technology and leadership organizations to empower the next generation of entrepreneurs through sponsoring events, imparting knowledge, and offering pro bono resources.

People sitting in officeTeam having funWriting on whiteboardPeople smilingPlaying table tennisTeam in a brainstorm meetingDeveloper coding10th anniversaryPeople on the beachPerson holding a speech People working togetherGirls smilingPeople hanging outPeople working togetherPeople working on laptopPeople talking in officePeople at an event