Introduction
When Crate Club, a thriving merchant, sought to revamp its digital storefront, they didn't settle for just anyone. They reached out to Praella, a leading Shopify Plus Agency renowned for its Shopify experts. With years of experience under our belt, our aim was to deliver a top-notch user experience across Crate Club's digital landscape. In this case study, we delve into how Praella seamlessly executed this transformation, staying true to Crate Club’s existing layout preferences while enhancing performance and aesthetics.
While Crate Club had a strong brand presence and customer loyalty, their website wasn't aligned with the level of quality they aimed for. Navigational issues, design inconsistencies, and a lack of mobile responsiveness were affecting the user experience. Moreover, they needed the upgrade without disrupting the core essence of their existing layout.
The Strategy
Understanding the client's needs is paramount at Praella. Before diving into the development, our Shopify Plus experts carefully mapped out a comprehensive strategy. This involved redesigning 21 key pages, each tailored to enhance user engagement and conversions while retaining the familiar layout cherished by Crate Club's customer base.
