Aug 15, 2023   ~ 2 min read

How to integrate your Shopify store with Amazon, eBay, and other marketplaces.

Praella Shopify Plus Agency - Store integrations

As an experienced Shopify merchant, you've mastered the art of creating a storefront that resonates with your audience. Imagine amplifying that impact by integrating with platforms like Amazon, eBay, and Etsy.

This guide dives into the advanced details of such integrations, ensuring you maintain your orders, listings, and inventory through Shopify admin.

Pre-Integration Checklist for Shopify

Before diving into the integration process, ensure your Shopify store aligns with these requirements.

While you're likely familiar with most, it's always good to double-check:

  1. Your Shopify store should be active and not password-protected.

  2. Ensure an active and valid payment provider in your Shopify admin.

  3. Set up shipping rates for target countries and ensure currency compatibility.

  4. Display shipping rates and store policies on external marketplaces, adhering to each platform's requirements.

  5. Seller Account Validation on External Platforms:

    • Amazon: Ensure you're recognized as an Amazon seller.

    • eBay: Your seller registration should be up-to-date.

    • Etsy: Ensure you're authorized to sell on Etsy.

Always make sure to review a marketplace's documentation and Terms of Service before starting with the integration.

Advanced Integration via Marketplace Connect: A Step-by-Step Guide

Learn all about benefits of migrating your store to Shopify Plus.

Desktop Procedure:

  1. Navigate to Settings > Apps and Sales channels in your Shopify admin.

  2. Select Marketplace Connect.

  3. Access the app, and under the Marketplaces section, choose Connect Marketplaces.

  4. Depending on your preference:

    • For Amazon, select Add new Amazon connection and specify the desired Amazon Marketplace.

    • For eBay, opt for Add new eBay connection.

    • For Etsy, simply click Connect Etsy.

  5. Complete the process by following the sign-in instructions of the chosen marketplace.

Mobile Procedure (iPhone/Android):

  1. In the Shopify app, navigate to Store > Apps and Sales channels > Marketplace Connect.

  2. Tap Connect Marketplaces under the Marketplaces section.

  3. Access the Marketplace Connect drop-down and tap Home.

  4. Depending on your preference:

    • For Amazon, tap Add new Amazon connection and specify the desired Amazon Marketplace.

    • For eBay, select Add new eBay connection.

    • For Etsy, tap Connect Etsy.

  5. Follow the sign-in prompts to finalize the integration.

Post-integration, you're set to craft market listings for your products.


Evolving your Shopify store to integrate with other marketplaces demands a blend of strategy and adaptability. The potential benefits: enhanced visibility, diversified revenue, and an expanded clientele are well worth it. Especially in today's competitive industry, a mere presence isn't enough; influence is key. And with the right strategies and tools, your store can also thrive across multiple platforms.

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