VIIA Hemp

A Shopify Plus migration for the leading federally-legal cannabis brand.

viia hemp X PRAELLA

VIIA Hemp partnered with Praella to migrate from Woocommerce to Shopify Plus. A rapidly growing brand that had set its sights on scalability, predictable total cost of ownership, streamlined processes, and maximizing revenue per visitor.

Strategy

Rebrand with the Digital Transformation

Amid the migration, VIIA Hemp wanted to take advantage of the migration to Shopify Plus to redevelop the brand. VIIA’s brand was outlined by their art director and implemented by our design and UX team during VIIA’s digital transformation.

Leveraging the Shopify Ecosystem

VIIA leveraged Shopify’s robust ecosystem to test and implement the best tools for their team’s use case. With Praella’s guidance and collaboration, bets use case partners were brought to the table – Klaviyo, Yotpo, Gorgias, Recharge, etc. Best-in-class tools for the best-in-class industry leader.

Building With Purpose

Post-migrating to Shopify Plus, to expand the momentum, VIIA Hemp engaged Praella in monthly services: development, design, and conversion rate optimization.

Strategy

Rebrand with the Digital Transformation

Amid the migration, VIIA Hemp wanted to take advantage of the migration to Shopify Plus to redevelop the brand. VIIA’s brand was outlined by their art director and implemented by our design and UX team during VIIA’s digital transformation.

Leveraging the Shopify Ecosystem

VIIA leveraged Shopify’s robust ecosystem to test and implement the best tools for their team’s use case. With Praella’s guidance and collaboration, bets use case partners were brought to the table – Klaviyo, Yotpo, Gorgias, Recharge, etc. Best-in-class tools for the best-in-class industry leader.

Building With Purpose

Post-migrating to Shopify Plus, to expand the momentum, VIIA Hemp engaged Praella in monthly services: development, design, and conversion rate optimization.

VIIA Hemp Co., founded in 2018, creates federally legal cannabis products designed to enhance daily life. Their lineup includes THCA flower, Delta 9 gummies, vapes, and topicals, all crafted with natural ingredients to support focus, relief, sleep, and more.

Their innovative, award-winning gummy products combine botanical supplements and functional mushrooms, offering various THC strengths for all experience levels. Compliant with the 2018 Farm Bill, VIIA ensures federal legality while encouraging customers to check local regulations.

Sourcing hemp from organic Oregon farms, VIIA prioritizes quality and safety through third-party testing, with lab reports available online. With a fresh brand and website, they offer a seamless, modern shopping experience for effect-driven cannabis solutions.