Hvordan man ændrer URL i Shopify: En omfattende guide.

Table of Contents

1. Introduction
2. Understanding Shopify URL Structure
3. Changing Your Primary Domain
4. Changing URL Handles for Products and Collections
5. Best Practices for URL Changes in Shopify
6. Conclusion
7. FAQ

Introduction

Have you ever clicked on a link that looked messy and unprofessional, only to question its legitimacy? In the world of e-commerce, the appearance of your URLs can significantly impact customer trust and click-through rates. A clean, concise URL doesn't just enhance the professional image of your online store; it can also improve your SEO performance, making your products more discoverable.

As a Shopify store owner, you might find yourself needing to change your store's URL for various reasons—whether it's to maintain brand consistency, improve SEO, or simply to make your URLs more user-friendly. Understanding how to change URLs within your Shopify store is crucial for optimizing your online presence.

In this blog post, we will explore how to change your URL in Shopify, covering everything from the primary domain to specific product and collection URLs. You'll learn the step-by-step processes involved, the significance of each type of URL change, and best practices to ensure that your store remains accessible and optimized for search engines. Furthermore, we will highlight how Praella's services can assist you in enhancing your Shopify store's overall user experience, web development, and strategic growth.

By the end of this guide, you will have a clear understanding of how to change URLs in Shopify and the strategies necessary to maintain an effective online store.

Understanding Shopify URL Structure

Before diving into the steps for changing URLs, it is essential to grasp the structure of URLs in Shopify. The URLs generated by Shopify usually follow a standard format:

• Primary Domain: This is the main URL that customers will see when visiting your store. By default, Shopify provides a default domain in the format your-store-name.myshopify.com.

• Custom Domain: If you want a more professional appearance, you can purchase a custom domain (for example, www.yourbrand.com) and set it as your primary domain.

• URL Handles: These are the parts of the URL that come after the main domain, specifically relating to products, collections, or pages. For example, in the URL www.yourbrand.com/products/product-name, the /products/product-name is the URL handle.

Understanding these components will assist you in making informed decisions when it comes to changing URLs.

Changing Your Primary Domain

To change the primary domain in your Shopify store, follow these steps:

1. Log in to Your Shopify Admin: Use your credentials to access your Shopify account.

2. Navigate to Settings: Click on the "Settings" option located in the bottom left of your Shopify dashboard.

3. Select Domains: In the settings menu, click on "Domains."

4. Add a Custom Domain: If you haven’t already done so, you can either buy a new domain through Shopify or connect an existing one. To buy a domain, click on "Buy new domain." If connecting an existing domain, select "Connect existing domain" and follow the prompts to verify.

5. Set Primary Domain: Once your custom domain is connected, find the domain you wish to set as primary in the list. Click on the “Change primary domain” link beside it, select your new custom domain, and confirm your selection.

6. Save Changes: After making your selection, click on "Save." Your primary domain will now be updated, and all traffic will redirect from the previous domain to the new one.

It's important to note that the original myshopify.com domain will still function as a redirect to your new primary domain, ensuring a seamless transition for your customers.

Changing URL Handles for Products and Collections

Now that you've updated your primary domain, you might want to refine the URLs of specific products or collections. This can help improve SEO and make your links more user-friendly. Here’s how to change the URL handles:

For Product Pages

1. Access Products: From your Shopify Admin, navigate to "Products" and then "All products."

2. Select the Product: Choose the product for which you want to change the URL.

3. Edit SEO Settings: Scroll down to the "Search engine listing preview" section and click on "Edit website SEO."

4. Change URL Handle: In the "URL and handle" field, you can edit the part of the URL that comes after your main domain. Make sure it’s concise and descriptive.

5. Set Up Redirect: Check the box that says "Create a URL redirect for old URL" if you want to ensure that any existing links to the old URL will redirect to the new one.

6. Save Changes: Click "Save" to apply your changes.

For Collection Pages

1. Access Collections: Go to "Products" and then "Collections."

2. Select the Collection: Choose the collection you want to change.

3. Edit SEO Settings: Just like with products, scroll to the "Search engine listing preview" and click on "Edit website SEO."

4. Change URL Handle: Edit the "URL and handle" field as needed.

5. Set Up Redirect: Enable the redirect option if necessary.

6. Save Changes: Click "Save" to finalize the update.

For Other Pages

The process for changing URLs for other types of pages, such as blog posts or custom pages, is similar:

1. Access Online Store: Go to "Online Store" and then "Pages."

2. Select the Page: Choose the page you want to edit.

3. Edit SEO Settings: Scroll down to the "Search engine listing preview" and click on "Edit website SEO."

4. Change URL Handle: Update the "URL and handle" as per your requirement.

5. Set Up Redirect: Enable the redirect option if necessary.

6. Save Changes: Click "Save."

By following these steps, you can efficiently change URL handles for your products and collections, helping to enhance both user experience and SEO.

Best Practices for URL Changes in Shopify

Changing URLs can be a powerful tool for improving your online store's performance, but it's crucial to follow best practices to avoid potential pitfalls. Here are some tips to keep in mind:

1. Keep URLs Short and Descriptive: Aim for succinctness and clarity. URLs should reflect the content of the page to improve user experience and SEO.

2. Use Keywords: Incorporate relevant keywords in your URL handles. This can help boost your visibility in search engine results.

3. Set Up Redirects: Always set up 301 redirects for any old URLs to ensure that visitors to those links are redirected to the new URLs. This is essential for maintaining your SEO ranking.

4. Update Internal Links: After changing URLs, ensure that any internal links leading to the old URLs are updated to point to the new ones.

5. Monitor Traffic: Use analytics tools to track your traffic after making changes. This will help you assess any impacts on your site’s performance.

6. Consistent Naming Conventions: Maintain a consistent naming convention across your URLs to enhance brand recognition and user experience.

If you’re looking for expert assistance to navigate these changes, Praella offers comprehensive services for user experience and design, web and app development, and strategy for growth. Our team can help you create a seamless and effective online presence tailored to your business needs. Learn more about our offerings at Praella Solutions.

Conclusion

Changing URLs in Shopify is an essential aspect of managing your online store effectively. Whether you're updating your primary domain or refining product and collection handles, each step plays a significant role in enhancing user experience and improving SEO. By following the guidelines shared in this post, you can ensure that your store’s URLs are not only user-friendly but also optimized for search engines.

Remember, maintaining an effective URL structure is just one facet of a successful e-commerce strategy. For a holistic approach to growth and optimization, consider collaborating with experts like Praella, who can guide you on your journey towards exponential growth.

FAQ

Can I change my Shopify URL more than once?

You can change your myshopify.com URL only once. If you need to change it again, you would need to create a new Shopify store.

How do I set up URL redirects?

When changing a URL handle, there is an option to create a URL redirect. Always check this option to ensure users and search engines are directed to the new URL.

Will changing my URL affect SEO?

Yes, changing your URL can impact your SEO. However, if you set up 301 redirects and optimize your new URLs with relevant keywords, you can maintain or even improve your search rankings.

Should I buy a domain from Shopify or a third-party provider?

Buying a domain from Shopify simplifies the integration process, as everything is managed in one place. However, some merchants prefer to use third-party providers for greater control.

How can Praella help with my Shopify store?

Praella offers a range of services to enhance your Shopify store, including user experience design, web and app development, and strategic growth consulting. Visit Praella Solutions to learn more.

By implementing the strategies discussed in this guide, you can optimize your Shopify store’s URLs and set your business up for success.