Xero Shoes

A global movement for natural foot health; rebuilt during a migration to shed technical debt and find a more comfortable pace on Shopify Plus.

xero shoes X PRAELLA

Xero Shoes came to us with an ambitious timeline and a massive legacy to move. Since 2009, they’ve been helping people "Live Life Feet First," but their existing platform was becoming too heavy to manage and was impacting their conversion rates.

They needed a partner who could strip away the digital clutter and build a polished, high-performance home on Shopify Plus that could handle their global scale while making life easier for their team.

strategy

Playful Movement, Serious Performance

We added custom animations to give the site the same active energy as the people wearing the shoes. A cleaner layout keeps storytelling and shopping in sync, guiding customers easily without unnecessary distractions.

LEVERAGING THE SHOPIFY ECOSYSTEM

Simplification at Scale

Managing millions of records across three global stores is a massive job. Moving to Shopify Plus gave the Xero team a straightforward backend that eliminated operational friction and simplified their daily workflows.

BUILDING WITH PURPOSE

Removing Buying Friction

We looked for every point where a customer might trip up. By adding Quick Add and simpler search, we saved those lost conversions and created a faster path to purchase.

strategy

Playful Movement, Serious Performance

We added custom animations to give the site the same active energy as the people wearing the shoes. A cleaner layout keeps storytelling and shopping in sync, guiding customers easily without unnecessary distractions.

LEVERAGING THE SHOPIFY ECOSYSTEM

Simplification at Scale

Managing millions of records across three global stores is a massive job. Moving to Shopify Plus gave the Xero team a straightforward backend that eliminated operational friction and simplified their daily workflows.

BUILDING WITH PURPOSE

Removing Buying Friction

We looked for every point where a customer might trip up. By adding Quick Add and simpler search, we saved those lost conversions and created a faster path to purchase.

Xero Shoes started in 2009 with a DIY kit and a simple belief: feet are meant to move naturally. Since those early days, they’ve grown into an award-winning brand trusted by the world’s best athletes to bend, flex, and feel.

Xero Shoes is all about helping you rediscover natural movement. Their full range of barefoot-style footwear; from hiking boots to casual sandals; features thin, flexible soles and wide toe boxes designed to improve posture and strength without the restriction of heavy padding.

Quality, Start To Finish

Moving millions of orders and over a million customer records during an aggressive sprint is a major feat. For Xero Shoes, the move to Shopify Plus wasn’t just about a fresh coat of paint; it was about finding a digital sole-mate that could scale with them. By simplifying both the customer journey and the team's daily management, we’ve built a foundation that’s ready for the next decade of growth. They’re finally running on a trail that feels as natural as their stride.