About Praella

We make Shopify and ecommerce dreams a reality.

Commerce has evolved, and so have the opportunities and challenges that come with it. We adapted to these changes, not by simply following the path of commerce but by actively forging a new one with our People, driven by our Purpose and Passion.


When we say "we," we're talking about a dynamic collective that drives the future of ecommerce. Our global team consists of skilled Shopify and Shopify Plus experts across three continents and numerous countries.

We're not just an ecommerce agency; we're a Shopify Expert Agency committed to elevating your brand. We deeply value our merchants, who entrust us as an extension of their team, and our technology partners, who arm us with the cutting-edge tools that shape tomorrow's ecommerce landscape.

Praella Shopify Plus Agency - office photos - team working

Our People

Anything great starts with People.

At Praella, we're more than just a Shopify ecommerce agency. We're a catalyst for transformation in the world of commerce. Our goal is to craft an industry-leading ecosystem where individuals can not only thrive but also challenge and reinvent themselves. As Shopify Plus experts, we offer a space where you can dream, create, collaborate, and, most importantly, discover your true purpose through a passion for commerce.


We are thrilled to be Great Place to Work™ Certified and a Fortune Best Workplace in Chicago™ for two consecutive years, setting the standard as a leading Shopify ecommerce agency. We believe that people can reach their highest potential in an environment that encourages and promotes their individual growth. This applies to our team, our partners, and our merchants alike.

Our Purpose

We are pushed by our Purpose.

Our Purpose starts with People. As digitalized and automated or even synthetical the digital spectrum has become, it will always lead back to one place - People. Everything we build with our partners and merchants is to provide the best possible experience for People - their employees and customers.

We work to enable and expand organizations that rely on us to automate and customize experiences to drive growth so that they can offer better benefits, wages, and security to their teams, families, and beyond. In doing so, we're shaping not just the future of commerce, but also crafting nurturing environments that yield long-lasting impact.

Our Passion

Showcasing our Passion.

We love the complexity of human behavior, the can’t-be-done integrations, the undoable migrations, and the it has never been done on Shopify myths;

There is no way to manage this high traffic and sales; my team will never agree to this; the current agency said it is impossible, etc.

Our passion is to deliver the impossible, the unthinkable, and the undoable. And the reason for that is the fact that behind every impossible and unthinkable and undoable are a bunch of people that depend on it.

Our Pillars

Philanthropy.

Our team collaborates with multiple organizations to fight hunger, provide mentorship, empower female entrepreneurs, and promote education for the underprivileged. We are dedicated to positively impacting the world and are passionate about creating a brighter future for those in need.

Dev Academy.

We support developers who are looking to launch their careers in ecommerce development or transition into the field by providing mentorship, training, and educational resources. Our goal is to equip developers with the knowledge and skills they need to succeed in the ecommerce industry.

Beyond Books.

The requirements for our organization do not begin and end with a diploma; rather, we are looking for individuals who possess a passion for our mission and who can demonstrate how their unique combination of soft and hard skills and experience can contribute to the success of our organization.

Impacting the commerce world.

We collaborate with leading technology and leadership organizations to empower the next generation of entrepreneurs through sponsoring events, imparting knowledge, and offering pro bono resources.

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