The results were transformative. Trusting that Shopify Plus could scale no matter how rapidly Gymshark grew, the company posted staggering results: reaching £41 million in sales in 2017, generating 5.1 million social media followers across 131 countries, and becoming one of the fastest-growing global fitness and apparel brands.
Shopify Scripts, a feature allowing merchants to write their custom code on Shopify Plus’ servers, helped Gymshark to customize their checkout process and surprise customers with complimentary gifts. As Ben Francis states, "With Shopify, we can do what we want almost immediately and be confident it’s going to work.”
Free from technical concerns, the Gymshark team could focus solely on growing the brand and experimenting with innovative products like fitness apparel that can provide athletes additional energy or next-generation wearables that may prevent injuries.
Amazing results in less than two years
Leveraging the robust capabilities of Shopify Plus, Gymshark experienced a remarkable 200% growth in its customer base in just two years. And by today, they've shipped over 10 million orders and have transformed into a global fitness apparel giant.
Their revenue skyrocketed from a modest start-up figure to an impressive $300 million per annum by 2021, a testament to their savvy business model and the power of the Shopify Plus platform.
Gymshark's journey is the perfect example of Shopify Plus's transformative power, demonstrating the potential when a visionary team leverages the right tools.
