Published

Avalara

Avalara Shopify Partner

PARTNER SPEAK

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We've Proudly Worked For

Vapor Authority

Vapor Authority was established on a strict moral and ethical foundation. Although every company seeks profitability, it takes a distant backseat to doing things the right way. High-quality products, 100% authenticity guaranteed, low prices, fast shipping, and reliable service are just some of the things that make Vapor Authority so unique and special.

Factor in your Vape excise taxes

As of early 2021, 29 U.S. states have a tax on vapor products, alcohol shops, and tobacco products. Praella is the only Certified Implementation Partner Agency to deliver Avalara excise tax solutions quickly, effectively, and efficiently for Shopify Plus merchants.

Alcoholic beverages like beer, wine, cider, and spirits

Alcoholic beverages like beer, wine, cider, and spirits

Alcoholic beverages like beer, wine, cider, and spirits

Partners Devoted to your success

Enabling Avalara Avatax via API

If you are a Shopify Plus merchant that are selling products that come under excise tax, reach out to our team to configure the integration on your Shopify store. As a certified implementation partner (CIP) we deliver an optimal experience with online training, continued education, and powerful support.

Support for Excise Solutions

Certified partners deliver better service

Our solution takes into account the current excise tax rates. Enabling this integration involves using APIs to create tax rates and pass this information in Avalara to calculate rates, and then associating them with product variants in Shopify.

Collect updated US state excise tax rates for 2021

The sole purpose of this collaboration is to simplify and automate the calculations of hundreds
of thousands of complex and constantly changing tax rates, laws, and jurisdictions.

Praella has established a partnership with Avalara

Move Fast. Setup a quick demo with us

Speak To The Expert

Vapor Authority

Vapor Authority was established on a strict moral and ethical foundation.
Although every comany seeks profitability, it takes a distant backseat to
doing things the right away. High-quality products, 100% authenticity
guaranteed, low prices, fast shipping and reliable service are just some o
the things that make Vapor Authority so unique and special.


Email Marketing Agency

CRM & Email Marketing

CRM & Email Marketing

Our team has worked with ecommerce leading brands like MVMT Watches. We are focused on growth, automation, and revenue optimization. Experience 5-22x ROI on your email marketing.

Our team has worked with ecommerce leading brands like MVMT Watches. We are focused on growth, automation, and revenue optimization. Experience 5-22x ROI on your email marketing.

Intelligent, revenue-driven email marketing and automation empowered by Klaviyo and HubSpot.

Klaviyo and HubSpot are known for being the leaders in ecommerce marketing, but they are more than just a marketing platform. Klaviyo and HubSpot enable us to empower our clients by marrying their customer data with customer behavior, customer journey, and brand content.

Our team works to understand different users and different behaviors. Each behavior creates a different and unique customer journey with your brand. Delivering the right messaging with the right tone and the right time is the difference intelligent email marketing and just blasting out campaigns.

40%-60% List Integrity Improvement

We work to clean your lists so that we can maximize our efforts on the best prospects. Our goal is to remove ‘lost’ or ‘inactive’ users and then focus our time and resources on users that matter.

2x-4x Total Email List Growth

Along with cleaning and maintaining list maintenance, we also help brands grow email lists. Email marketing is one of the best marketing channels, and its power maximizes growth when executed responsibly.

2x-5x Improvement in FB ROAS

Email subscribers are not just subscribers anymore. Because of this, a platform like Klaviyo empowers brands to pass through their email list data to Facebook, to maximize the ability to target your prospects.

5x-22x ROI on Email Marketing

Whether we are focusing on automated campaigns and flows, user segmentation, or BFCM flash sales…we have one goal in mind: maximizing your email marketing return on investment.

Ready to boost your email marketing?


Over 10 years of email marketing experience

Creative approach to user retention and email automation

Client lists from 10,000 to 500,000

Offices in Chicago and New York City


Partners

Partnerships that make a difference for merchants.

We have been specializing in ecommerce for over a decade. But, when it comes to ecommerce there are so many moving pieces at different stages throughout a brand’s evolution and growth. We bring in our partners in at appropriate times to help merchants with specialized challenges.

Shopify Plus Partner

Shopify Plus is the leading cloud-based ecommerce enterprise platform. Growth and scalability are unmatched by any other ecommerce platform. Shopify Plus is designed and developed for high-volume merchants that are looking to scale. Brands have gone from $0 to over $400 million in sales within 18 months thanks to the power, security, and reliability of Shopify Plus.

Shopify Expert

For merchants that are new to the world of ecommerce or brands that have been around – Shopify is a great and powerful solution. Merchants of all sizes, whether they are making $500 per month, $5,000 per month or $25,000 per month and beyond can leverage the power of Shopify until their brand is ready to go with an enterprise ecommerce solution like Shopify Plus.


ReCharge Partner

ReCharge is the most powerful subscription platform. Whether you are a brand that is looking to introduce subscriptions to your customers, or a brand that has 10,000+ subscribers, ReCharge will make your life that much better and easier. ReCharge easily integrates with Shopify and Shopify Plus and provides a seamless customer experience.

Gorgias Partner

Gorgias is a new way to do ecommerce customer service. It focuses on assisting ecommerce brands beyond providing customer service. Gorgias evolves the sales team to provide additional value to the overall organization by spending more time on meaningful, profitable interactions with customers.

Explore Gorgias

ShipStation Partner

If you want to get “Ship Done” then there is no more powerful solution for ecommerce fulfillment. ShipStation integrates with the more ecommerce platforms, ecommerce marketplaces, and shipping carriers than any other available tool. The cloud-based solution allows you to automate fulfillment, manage orders, sell, and ship anywhere – from anywhere! The must-have solution for any brand, whether you do 50 or 50,000 orders per month.



Privacy Policy

Privacy Policy


Praella, LLC Privacy Policy

 

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from http://www.praella.com (the “Site”).

 

PERSONAL INFORMATION WE COLLECT

 

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

 

We collect Device Information using the following technologies:

 

– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

 

– “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

– “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

[[INSERT DESCRIPTIONS OF OTHER TYPES OF TRACKING TECHNOLOGIES USED]]

 

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers [[INSERT ANY OTHER PAYMENT TYPES ACCEPTED]]), email address, and phone number.  We refer to this information as “Order Information.”

 

[[INSERT ANY OTHER INFORMATION YOU COLLECT:  OFFLINE DATA, PURCHASED MARKETING DATA/LISTS]]

 

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

 

HOW DO WE USE YOUR PERSONAL INFORMATION?

 

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).  Additionally, we use this Order Information to:

Communicate with you;

Screen our orders for potential risk or fraud; and

When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

[[INSERT OTHER USES OF ORDER INFORMATION]]

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

[[INSERT OTHER USES OF DEVICE INFORMATION, INCLUDING:  ADVERTISING/RETARGETING]]

 

SHARING YOUR PERSONAL INFORMATION

 

We share your Personal Information with third parties to help us use your Personal Information, as described above.  We use Google Analytics to help us understand how our customers use the Site–you can read more about how Google uses your Personal Information here:  https://www.google.com/intl/en/policies/privacy/.  You can also opt-out of Google Analytics here:  https://tools.google.com/dlpage/gaoptout.

 

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

 

[[INCLUDE IF USING REMARKETING OR TARGETED ADVERTISING]]

BEHAVIOURAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.  For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

 

You can opt out of targeted advertising by:

[[

INCLUDE OPT-OUT LINKS FROM WHICHEVER SERVICES BEING USED.

COMMON LINKS INCLUDE:

FACEBOOK – https://www.facebook.com/settings/?tab=ads

GOOGLE – https://www.google.com/settings/ads/anonymous

BING – https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

]]

 

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:  http://optout.aboutads.info/.

 

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

 

[[INCLUDE IF LOCATED IN OR IF STORE HAS CUSTOMERS IN EUROPE]]

YOUR RIGHTS

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

 

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.  Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

 

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

 

[[INSERT IF AGE RESTRICTION IS REQUIRED]]

MINORS

The Site is not intended for individuals under the age of [[INSERT AGE]].

 

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

 

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at [email protected] or by mail using the details provided below:

 

222 W Merchandise Mart #1225, Chicago, IL, 60654, United States


Shopify Agency

70%

Conversion Rate Improvement

12,000,000

Records Migrated to ShopifyPlus

~1.75sec

Page Load Time

We've Proudly Worked For

Candela

Shopify Plus Development, Salesforce Integration, Application Development, Design, User Experience, and Support

Candela (formerly Syneron Candela) is the leader and most trusted innovator of medical aesthetic treatment solutions that change lives. Their innovation is not only changing lives, but it is the beacon of inspiration for the entire industry. Above all, Candela is driven and guided by science that produces life-changing results. Importantly, it is the most trusted brand by doctors and medical practices around the world over the last 20 years. Candela has entrusted Praella and Shopify Plus with its 18 ecommerce stores worldwide. 

CurlMix

Shopify Plus Development and ReCharge Integration,
Design, User Experience, and Support

CurlMix is a Health and Beauty brand based out of Chicago. Founders of Curlmix, Kim and Tim, set out to create a clean beauty brand for curly hair. They did that and more. Along with CurlMix becoming one of the hottest upcoming Health and Beauty brands, they also earned high praises from Essence Magazine, Refinery29, Ebony Magazine, and more. 

To add to their list of accolades, CurlMix was featured on Shark Tank in 2019.

Velocity / MotorTrend TV

Shopify Development,
Design, and User Experience

Praella was approached to be the Shopify agency that would work on improving the user experience on Velocity’s store. Velocity, recently rebranded to Motor Trend, is one of the Discovery Inc. staple channels. The channel is home to some of the best and most-watched car enthusiast shows on TV. Some of the shows on Velocity/Motor Trend include Graveyard Carz, Overhaulin’, West Coast Customs, All Girls Garage, etc.

Wolf & Shepherd

Shopify Development, Customizations,
Design, User Experience, and Support

Wolf & Shepherd is redefining the dress show as we know it. Leading the evolution and the redefining has made Wolf & Shepherd the most existing and best new men’s shoe company on the market. Founder of the company, a former Adidas shoe designer, did not want to compromise style over comfort or comfort over style. Wolf & Shepherd infuses the cutting-edge, athletic shoe technology with precision and quality of handcraftsmanship and materials from Europe. A dress shoe is a dress shoe unless it’s a Wolf & Shepherd.

ECOMMERCE STRATEGY

Discovery
Strategy
Persona Analysis
Behavior Analysis
Conversion Optimization
Architecture

SHOPIFY DESIGN & DEVELOPMENT

Customer Journey
Custom UX/UI Design
Custom Development
Mobile-First, Responsive Design
ADA Compliance
Headless Commerce

eCOMMERCE GROWTH

Data Science
Advanced Analytics
E-Mail Marketing & CRM
A/B Testing
User Retention
Merchandising

CONTINUITY & SUPPORT

Application Development
Business Automation
Managed Support
ERP Integrations
3rd Party Integrations
Page Speed Management

 

DO YOU KNOW HOW MUCH SHOPIFY PLUS EMPOWERS MERCHANTS?


We were not always a Shopify Agency. We developed on Magento, WooCommerce, and BigCommerce. To help merchants, we even did legacy builds. Here at Praella, we always liked Shopify. However, we fell in love with Shopify when Shopify introduced their enterprise platform – Shopify Plus. At this point, we shifted and dedicated our agency to be a Shopify centric agency. Why? Shopify Plus empowers brands to grow their revenue. The platform allows brands to scale into other markets and channels. It enables them to adapt to new technologies quickly. Shopify Plus helps brands evolve with the continuously changing demands of their consumers. All at a much lesser cost and a much faster rate.

126% AVERAGE GROWTH

for Shopify Plus merchants year-over-year

POWERFUL INTEGRATIONS

from one powerful ecommerce dashboard.

PROCESS
OVER 10,000

orders per minute any given moment.

Need More? Here are the 15 reasons why our merchants love Shopify Plus!

15 Reasons Why You'll Love Shopify Plus

Shopify Experts

Why Praella?

Ten years of experience working with the most successful Shopify brands.

We are an eCommerce and a Shopify Expert that know how to help and support through an extensive, forward-looking, merchant-focused, and end-user-centric approach. We do not believe in one-off projects; we believe in long-term relationships and partnerships.

We will never work with you to only be a vendor; we want to become a part of your brand, a part of your culture.

Shopify Design & Development

We are a proud Shopify agency. We have worked with 100+ Shopify merchants

Store Set-up
Existing Theme Customization
Custom Theme Design & Development
Product Set-Up
Shipping Set-Up

Email Notification Automation Set-Up
App Set-up
Analytics
Tracking Pixel Set-up

User Centric UX and UI

Beautiful, intelligent design that maximizes brand value and revenue

Creative Direction
Branding
Messaging
Copywriting
User Experience (UX) Design
User Interface (UI) Design

User Flow
Wireframes
High-Fidelity Design
A/B Testing
Email Design


Development and Implementation

Technology build to compliment and maximize the amazing Shopify platform

Shopify & Shopify Plus
Mobile Responsive Solutions
Front-end & Back-end Development
App & Middleware Development
Technical Leadership

Scalability
3rd Party Integrations
Omni-Channel Business Solutions
Quality Assurance
Audit
Performance Optimization
Conversion Optimization

Business & Revenue Strategy

Shopify experts focused on responsible, short and long-term growth

Commerce Strategy
Business Workflow
Business Logic
ERP
Logistics
Messaging Strategy

Content Strategy
Advanced Analytics
Business Intelligence (BI)
Advanced Reporting
Staff Training
Documentation


Migrate to Shopify

Migrate from any POS or ecommerce platform to Shopify

Planning
Data Mapping
Customer Migration
Product Migration
Order Migration
Content Migration
Blog Migration
Retain SEO Value
POS System to Shopify

Wix Squarespace
Weebly to Shopify
Big Cartel to Shopify
CrateJoy to Shopify

Magento to Shopify
WooCommerce to Shopify
BigCommerce to Shopify
Volusion to Shopify
3D Cart to Shopify
Squarespace to Shopify
X-Cart to Shopify
Foxycart to Shopify
PrestaShop to Shopify
Yahoo to Shopify
Legacy to Shopify
Custom to Shopify
Amazon to Shopify
eBay to Shopify

Integrate with Shopify

Integrate any solution with the most power commerce platform.

Shopify ERP Integration
Shopify CRM Integration
Shopify Accounting Integration
Planning
Mapping
Strategy
Business Flow
Business Logic
Automation
User Flow
Infrastructure
Diagrams
Quality Assurance
Testing
API Work
FTP Work
Training
Documentation
Netsuite Integration

Sage Integration
Microsoft Dynamics Integration
SAP Business One Integration
Quickbooks Cloud Integration
Quickbooks POS Integration
Salesforce Integration
E2 Integration
ERPL Integration
CounterPoint Integration
Apprise Integration
Cin7 Integration
Bindo Integration
CAP Integration
Epicor Integration
Revel Integration
Legacy Integration
EDI Integrations
Custom Integrations

Unparallel Warranty & Ongoing Support

Every business and every team face challenges before, during, and most of all – after launch. We will not only streamline everything before and during launch, but we will also be there after the launch and for the years to come. Praella wants to work with businesses and organizations that we believe in and what they are doing. We want to believe in the product, in the culture, in the people. Because of this, we want to work with brands we want to immerse ourselves in. We want to become you so no matter what question, challenge or opportunity you may have, we’ll be there helping you get through it.


Terms of Service

Terms of Service


TERMS OF SERVICE

—-

OVERVIEW

This website is operated by Praella, LLC. Throughout the site, the terms “we”, “us” and “our” refer to Praella, LLC. Praella, LLC offers this website, including all information, tools and services available from this site to you, the user, conditioned upon your acceptance of all terms, conditions, policies and notices stated here.

By visiting our site and/ or purchasing something from us, you engage in our “Service” and agree to be bound by the following terms and conditions (“Terms of Service”, “Terms”), including those additional terms and conditions and policies referenced herein and/or available by hyperlink. These Terms of Service apply to all users of the site, including without limitation users who are browsers, vendors, customers, merchants, and/ or contributors of content.

Please read these Terms of Service carefully before accessing or using our website. By accessing or using any part of the site, you agree to be bound by these Terms of Service. If you do not agree to all the terms and conditions of this agreement, then you may not access the website or use any services. If these Terms of Service are considered an offer, acceptance is expressly limited to these Terms of Service.

Any new features or tools which are added to the current store shall also be subject to the Terms of Service. You can review the most current version of the Terms of Service at any time on this page. We reserve the right to update, change or replace any part of these Terms of Service by posting updates and/or changes to our website. It is your responsibility to check this page periodically for changes. Your continued use of or access to the website following the posting of any changes constitutes acceptance of those changes.

SECTION 1 – WEBSITE TERMS

By agreeing to these Terms of Service, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.

You may not use our products for any illegal or unauthorized purpose nor may you, in the use of the Service, violate any laws in your jurisdiction (including but not limited to copyright laws).

You must not transmit any worms or viruses or any code of a destructive nature.

A breach or violation of any of the Terms will result in an immediate termination of your Services.

SECTION 2 – GENERAL CONDITIONS

We reserve the right to refuse service to anyone for any reason at any time.

You understand that your content (not including credit card information), may be transferred unencrypted and involve (a) transmissions over various networks; and (b) changes to conform and adapt to technical requirements of connecting networks or devices. Credit card information is always encrypted during transfer over networks.

You agree not to reproduce, duplicate, copy, sell, resell or exploit any portion of the Service, use of the Service, or access to the Service or any contact on the website through which the service is provided, without express written permission by us.

The headings used in this agreement are included for convenience only and will not limit or otherwise affect these Terms.

SECTION 3 – ACCURACY, COMPLETENESS AND TIMELINESS OF INFORMATION

We are not responsible if information made available on this site is not accurate, complete or current. The material on this site is provided for general information only and should not be relied upon or used as the sole basis for making decisions without consulting primary, more accurate, more complete or more timely sources of information. Any reliance on the material on this site is at your own risk.

This site may contain certain historical information. Historical information, necessarily, is not current and is provided for your reference only. We reserve the right to modify the contents of this site at any time, but we have no obligation to update any information on our site. You agree that it is your responsibility to monitor changes to our site.

SECTION 4 – MODIFICATIONS TO THE SERVICE AND PRICES

Prices for our products are subject to change without notice.

We reserve the right at any time to modify or discontinue the Service (or any part or content thereof) without notice at any time.

We shall not be liable to you or to any third-party for any modification, price change, suspension or discontinuance of the Service.

SECTION 5 – PRODUCTS OR SERVICES (if applicable)

Certain products or services may be available exclusively online through the website.

We reserve the right, but are not obligated, to limit the sales of our products or Services to any person, geographic region or jurisdiction. We may exercise this right on a case-by-case basis. We reserve the right to limit the quantities of any products or services that we offer. All descriptions of products or product pricing are subject to change at anytime without notice, at the sole discretion of us. All pricing provided is confidential unless posted publicy by us. We reserve the right to discontinue any product or service at any time. Any offer for any product or service made on this site is void where prohibited.

We do not warrant that the quality of any products, services, information, or other material purchased or obtained by you will meet your expectations, or that any errors in the Service will be corrected.

SECTION 6 – ACCURACY OF BILLING AND ACCOUNT INFORMATION

We reserve the right to refuse any order you place with us. We may, in our sole discretion, limit or cancel quantities purchased per person, per household or per order. These restrictions may include orders placed by or under the same customer account, the same credit card, and/or orders that use the same billing and/or shipping address. In the event that we make a change to or cancel an order, we may attempt to notify you by contacting the e-mail and/or billing address/phone number provided at the time the order was made. We reserve the right to limit or prohibit orders that, in our sole judgment, appear to be placed by dealers, resellers or distributors.

You agree to provide current, complete and accurate purchase and account information for all purchases made at our website. You agree to promptly update your account and other information, including your email address and credit card numbers and expiration dates, so that we can complete your transactions and contact you as needed.

For more detail, please review our Returns Policy.

SECTION 7 – OPTIONAL TOOLS

We may provide you with access to third-party tools over which we neither monitor nor have any control nor input.

You acknowledge and agree that we provide access to such tools ”as is” and “as available” without any warranties, representations or conditions of any kind and without any endorsement. We shall have no liability whatsoever arising from or relating to your use of optional third-party tools.

Any use by you of optional tools offered through the site is entirely at your own risk and discretion and you should ensure that you are familiar with and approve of the terms on which tools are provided by the relevant third-party provider(s).

We may also, in the future, offer new services and/or features through the website (including, the release of new tools and resources). Such new features and/or services shall also be subject to these Terms of Service.

SECTION 8 – THIRD-PARTY LINKS

Certain content, products and services available via our Service may include materials from third-parties.

Third-party links on this site may direct you to third-party websites that are not affiliated with us. We are not responsible for examining or evaluating the content or accuracy and we do not warrant and will not have any liability or responsibility for any third-party materials or websites, or for any other materials, products, or services of third-parties.

We are not liable for any harm or damages related to the purchase or use of goods, services, resources, content, or any other transactions made in connection with any third-party websites. Please review carefully the third-party’s policies and practices and make sure you understand them before you engage in any transaction. Complaints, claims, concerns, or questions regarding third-party products should be directed to the third-party.

SECTION 9 – USER COMMENTS, FEEDBACK AND OTHER SUBMISSIONS

If, at our request, you send certain specific submissions (for example contest entries) or without a request from us you send creative ideas, suggestions, proposals, plans, or other materials, whether online, by email, by postal mail, or otherwise (collectively, ‘comments’), you agree that we may, at any time, without restriction, edit, copy, publish, distribute, translate and otherwise use in any medium any comments that you forward to us. We are and shall be under no obligation (1) to maintain any comments in confidence; (2) to pay compensation for any comments; or (3) to respond to any comments.

We may, but have no obligation to, monitor, edit or remove content that we determine in our sole discretion are unlawful, offensive, threatening, libelous, defamatory, pornographic, obscene or otherwise objectionable or violates any party’s intellectual property or these Terms of Service.

You agree that your comments will not violate any right of any third-party, including copyright, trademark, privacy, personality or other personal or proprietary right. You further agree that your comments will not contain libelous or otherwise unlawful, abusive or obscene material, or contain any computer virus or other malware that could in any way affect the operation of the Service or any related website. You may not use a false e-mail address, pretend to be someone other than yourself, or otherwise mislead us or third-parties as to the origin of any comments. You are solely responsible for any comments you make and their accuracy. We take no responsibility and assume no liability for any comments posted by you or any third-party.

SECTION 10 – PERSONAL INFORMATION

Your submission of personal information through the store is governed by our Privacy Policy. To view our Privacy Policy.

SECTION 11 – ERRORS, INACCURACIES AND OMISSIONS

Occasionally there may be information on our site or in the Service that contains typographical errors, inaccuracies or omissions that may relate to product descriptions, pricing, promotions, offers, product shipping charges, transit times and availability. We reserve the right to correct any errors, inaccuracies or omissions, and to change or update information or cancel orders if any information in the Service or on any related website is inaccurate at any time without prior notice (including after you have submitted your order).

We undertake no obligation to update, amend or clarify information in the Service or on any related website, including without limitation, pricing information, except as required by law. No specified update or refresh date applied in the Service or on any related website, should be taken to indicate that all information in the Service or on any related website has been modified or updated.

SECTION 12 – PROHIBITED USES

In addition to other prohibitions as set forth in the Terms of Service, you are prohibited from using the site or its content: (a) for any unlawful purpose; (b) to solicit others to perform or participate in any unlawful acts; (c) to violate any international, federal, provincial or state regulations, rules, laws, or local ordinances; (d) to infringe upon or violate our intellectual property rights or the intellectual property rights of others; (e) to harass, abuse, insult, harm, defame, slander, disparage, intimidate, or discriminate based on gender, sexual orientation, religion, ethnicity, race, age, national origin, or disability; (f) to submit false or misleading information; (g) to upload or transmit viruses or any other type of malicious code that will or may be used in any way that will affect the functionality or operation of the Service or of any related website, other websites, or the Internet; (h) to collect or track the personal information of others; (i) to spam, phish, pharm, pretext, spider, crawl, or scrape; (j) for any obscene or immoral purpose; or (k) to interfere with or circumvent the security features of the Service or any related website, other websites, or the Internet. We reserve the right to terminate your use of the Service or any related website for violating any of the prohibited uses.

SECTION 13 – DISCLAIMER OF WARRANTIES; LIMITATION OF LIABILITY

We do not guarantee, represent or warrant that your use of our service will be uninterrupted, timely, secure or error-free.

We do not warrant that the results that may be obtained from the use of the service will be accurate or reliable.

You agree that from time to time we may remove the service for indefinite periods of time or cancel the service at any time, without notice to you.

You expressly agree that your use of, or inability to use, the service is at your sole risk. The service and all products and services delivered to you through the service are (except as expressly stated by us) provided ‘as is’ and ‘as available’ for your use, without any representation, warranties or conditions of any kind, either express or implied, including all implied warranties or conditions of merchantability, merchantable quality, fitness for a particular purpose, durability, title, and non-infringement.

In no case shall Praella, LLC, our directors, officers, employees, affiliates, agents, contractors, interns, suppliers, service providers or licensors be liable for any injury, loss, claim, or any direct, indirect, incidental, punitive, special, or consequential damages of any kind, including, without limitation lost profits, lost revenue, lost savings, loss of data, replacement costs, or any similar damages, whether based in contract, tort (including negligence), strict liability or otherwise, arising from your use of any of the service or any products procured using the service, or for any other claim related in any way to your use of the service or any product, including, but not limited to, any errors or omissions in any content, or any loss or damage of any kind incurred as a result of the use of the service or any content (or product) posted, transmitted, or otherwise made available via the service, even if advised of their possibility. Because some states or jurisdictions do not allow the exclusion or the limitation of liability for consequential or incidental damages, in such states or jurisdictions, our liability shall be limited to the maximum extent permitted by law.

SECTION 14 – INDEMNIFICATION

You agree to indemnify, defend and hold harmless Praella, LLC and our parent, subsidiaries, affiliates, partners, officers, directors, agents, contractors, licensors, service providers, subcontractors, suppliers, interns and employees, harmless from any claim or demand, including reasonable attorneys’ fees, made by any third-party due to or arising out of your breach of these Terms of Service or the documents they incorporate by reference, or your violation of any law or the rights of a third-party.

SECTION 15 – SEVERABILITY

In the event that any provision of these Terms of Service is determined to be unlawful, void or unenforceable, such provision shall nonetheless be enforceable to the fullest extent permitted by applicable law, and the unenforceable portion shall be deemed to be severed from these Terms of Service, such determination shall not affect the validity and enforceability of any other remaining provisions.

SECTION 16 – TERMINATION

The obligations and liabilities of the parties incurred prior to the termination date shall survive the termination of this agreement for all purposes.

These Terms of Service are effective unless and until terminated by either you or us. You may terminate these Terms of Service at any time by notifying us that you no longer wish to use our Services, or when you cease using our site.

If in our sole judgment you fail, or we suspect that you have failed, to comply with any term or provision of these Terms of Service, we also may terminate this agreement at any time without notice and you will remain liable for all amounts due up to and including the date of termination; and/or accordingly may deny you access to our Services (or any part thereof).

SECTION 17 – ENTIRE AGREEMENT

The failure of us to exercise or enforce any right or provision of these Terms of Service shall not constitute a waiver of such right or provision.

These Terms of Service and any policies or operating rules posted by us on this site or in respect to The Service constitutes the entire agreement and understanding between you and us and govern your use of the Service, superseding any prior or contemporaneous agreements, communications and proposals, whether oral or written, between you and us (including, but not limited to, any prior versions of the Terms of Service).

Any ambiguities in the interpretation of these Terms of Service shall not be construed against the drafting party.

SECTION 18 – GOVERNING LAW

These Terms of Service and any separate agreements whereby we provide you Services shall be governed by and construed in accordance with the laws of Illinois, United States.

SECTION 19 – CHANGES TO TERMS OF SERVICE

You can review the most current version of the Terms of Service at any time at this page.

We reserve the right, at our sole discretion, to update, change or replace any part of these Terms of Service by posting updates and changes to our website. It is your responsibility to check our website periodically for changes. Your continued use of or access to our website or the Service following the posting of any changes to these Terms of Service constitutes acceptance of those changes.

SECTION 20 – CONTACT INFORMATION

Questions about the Terms of Service should be sent to us at [email protected]


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We are about you. From understanding your beginnings to discovering where you are now, and supporting you to get where you want to me tomorrow and years to come. We are about becoming your e-commerce agency for life.

Relationships go beyond contracts, dotted i’s and crossed t’s. Our relationships are about building a better tomorrow for you, your family, and your employees.

Our goal is…Praella becoming a part of you, and you becoming a part of us.


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222 W Merchandise Mart Plaza, 1225
Chicago, Illinois 60654

Email: [email protected]