Beachly

Site Redesign

Praella started working with Beachly when Beachly decided to freshen up the website user experience. Beachly’s objective was to take its online store and brand to the next level as part of freshening up. The Beachly team wanted Praella to update its website experience and appearance to be more direct and attention-grabbing but simultaneously create a clean, fun, and easy-going vibe.

One of the challenges identified was the potentially confusing and cumbersome experience new and existing users would navigate through in order to subscribe to a box. Another identified opportunity is users’ frustration with the subpar page load times and poor mobile experience.

Working with Praella’s design team, the Beachly team was able to voice and share their vision and inspirations. Taking into account Beachly’s feedback, direction, best practices, and any data that could be accessed, the user experience team at Praella focused on creating an easy-to-navigate, appealing, branded design that would further engage the current customer base. The Praella UX team also worked on boosting conversion rates, increasing overall sales, and contributing to improving subscriber lifetime value.

Designing Customer Recharge Dashboard

Beachly always strives to enable its customers to feel at home in both online and brick-and-mortar stores. Creating and designing the Customer ReCharge Dashboard was the next step.

In order to provide the best for their customers, the Beachly team required a bespoke solution that would enable their users to add their preferred products with the next subscription box. This effort allowed Praella to help Beachly leverage and maximize the power of ReCharge.

This way, Beachly’s subscribers won’t miss out on excellent product offers that go along with the subscription model of their choice. The custom-made solution was integrated with the Recharge Dashboard within Shopify Plus My Account section.