Praella started working with Fenty Beauty when their team decided to freshen up the website user experience. Fenty’s objective was to take its online store and brand to the next level.
So Praella’s team was asked to update the shopping experience and product pages to be more direct and attention-grabbing, creating a clean, minimalistic, and elegant vibe.
One of the challenges was the question of shade selection. Fenty Beauty takes great pride in catering to every skin tone and has a 60+ shade range on offer, so they needed a flawless shade selector solution for their beloved customers.
An additional change that needed to be made was the upsell option. Identifying their customer's needs and suggesting the perfect pairing item for their selection.
Customization of the checkout Cart
In order to provide the best for their customers, the Fenty beauty team required a bespoke solution that would simplify the checkout process for their customers.
This way, their customers won’t have to restart their shopping process and leave without completing their order.
As a conscious brand committed to inclusion, Fenty had already established a non-profit organization to support children worldwide. It was only logical, then, that they would include a donation segment on their website to further their mission. By doing so, Fenty is demonstrating their dedication to positively impacting the lives of children everywhere.
In order to ensure their customers have the most seamless experience possible, the Fenty team requested updates to their page navigational menu. They had already implemented a custom-made app, but recognized the need for additional app functionality. They took the initiative to make the necessary updates to ensure their customers had the best possible experience.
Under the guidance of the Fenty team, our developers started mapping out a better product page layout for the Fenty beauty customers.
Considering the wide shade range the brand offers for its customers, our team came up with a custom solution that would make the shade selection easy for the customers and the merchants as well, as Fenty continued to expand its range. This solution made the process of shade matching easier and faster for the customers, improving their shopping experience.
In addition to the upsell functionality, our team added a “recently viewed” section to the page, allowing customers to return to the item they might have wanted easily, but were unsure of buying.
Our team also improved the visitor experience by rearranging the design elements and placing them in the most suitable areas of the page, resulting in a more appealing website design overall.
Customization of the checkout Cart
In order to provide a better checkout experience for the Fenty customers, our team rearranged the layout of the checkout cart and added all the necessary fields on the same window. This way, their customers could quickly fill out their information and the preferred shipping method without restarting their shopping process, which would shorten the time needed to complete the order, and directly influence the cart abandonment rate.
Our team developed a custom solution to support the Charity segment of the website, which included an option for customers to donate checkout if they wished to contribute to the foundation. This feature gives customers an easy and convenient way to show their support for the cause.
In order to ensure their customers have the most seamless experience possible, our team made necessary updates to their page navigational menu. We improved their mega navigational menu allowing the customers to find what they wanted easily and improving their overall shopping experiences in the store.
Product page custom solution
A custom solution to make shade selection easier for customers and merchants alike as Fenty continued to expand its range. This solution streamlined the shade-matching process, making it faster and more convenient for customers, thus enhancing their shopping experience.
Mega Menu CRO
An improved mega navigational menu allowing the customers to find what they wanted easily, improving their overall shopping experiences in the store.