Big Truck Farm Brewery

Farm-born craft, modernized; for national scale, compliant online sales, and high-performance grit.

Big Truck Farm Brewery X PRAELLA

Big Truck Farm Brewery came to us with a mandate: take their farm-born craft beyond the Northeast.

They had built an incredible product from the ground up on their Maryland farm, but their existing WordPress/WooCommerce site couldn't keep pace with their ambition. It was slow, expensive to maintain, and lacked the infrastructure for marketing and national growth. They needed a platform that could handle the complexity of online liquor sales while finally reflecting the grit and honesty of the brand.

strategy

Grit Meets Digital Refinement

A hard-working brewery deserved a hard-working website. We didn’t just replicate their existing site; we revamped the entire experience to reflect the brand's ethos. By redesigning key customer paths and the storytelling layout, we created a seamless journey that captures the "farm-to-beer" story.

The result is a digital home that matches the quality of the product, built for growers and makers who aren't afraid to learn and scale.

LEVERAGING THE SHOPIFY ECOSYSTEM

Compliance at Scale

Selling beer online requires more than just a checkout; it requires the right rules and logic. We leveraged the Shopify ecosystem to solve the complexity of compliant online liquor sales in collaboration with Liquid Rails.

This allowed the merchant to expand their audience and ship locally while integrating Okendo for reviews that build trust and Klaviyo for automated email flows that support both sales and storytelling.

BUILDING WITH PURPOSE

Operational Simplicity

We rebuilt the foundation to minimize the need for developer support, keeping operating costs down.

We implemented a unique two-store setup that allows customers to purchase both beer and merch in a single checkout, while keeping shipping tracking separated behind the scenes. Additionally, we added online event scheduling, removing the manual back-and-forth for taproom experiences and giving the internal team a more organized, easier-to-manage catalog.

strategy

Grit Meets Digital Refinement

A hard-working brewery deserved a hard-working website. We didn’t just replicate their existing site; we revamped the entire experience to reflect the brand's ethos. By redesigning key customer paths and the storytelling layout, we created a seamless journey that captures the "farm-to-beer" story.

The result is a digital home that matches the quality of the product, built for growers and makers who aren't afraid to learn and scale.

LEVERAGING THE SHOPIFY ECOSYSTEM

Compliance at Scale

Selling beer online requires more than just a checkout; it requires the right rules and logic. We leveraged the Shopify ecosystem to solve the complexity of compliant online liquor sales in collaboration with Liquid Rails.

This allowed the merchant to expand their audience and ship locally while integrating Okendo for reviews that build trust and Klaviyo for automated email flows that support both sales and storytelling.

BUILDING WITH PURPOSE

Operational Simplicity

We rebuilt the foundation to minimize the need for developer support, keeping operating costs down.

We implemented a unique two-store setup that allows customers to purchase both beer and merch in a single checkout, while keeping shipping tracking separated behind the scenes. Additionally, we added online event scheduling, removing the manual back-and-forth for taproom experiences and giving the internal team a more organized, easier-to-manage catalog.

Big Truck Farm Brewery is built on the philosophy of "farm-to-beer". They are self-taught growers and makers who produce every ingredient in their beer, including growing their very own hops on-site. Their brand celebrates hard work and outdoor adventure, creating an experience that goes beyond just drinking beer to tell a true local story.

Big Truck Farm Brewery offers a lineup of craft beers brewed with ingredients grown right on their farm, featuring popular staples like the Halfcab Hazy IPA and K5 Topless Blonde Ale. Beyond the beer, they provide an authentic taproom experience with live events, online event booking, and a full collection of branded merchandise. Whether it’s a sticker pack or a case of beer, their digital storefront allows fans nationwide to bring a piece of the farm home.

Quality, Start To Finish

Good. Honest. Hard-working. For Big Truck, quality starts in the fields and ends with a seamless digital experience. By migrating from WordPress to Shopify and architecting a compliant, unified storefront, we removed the technical friction that was holding them back. The result is a high-performance site that supports the way they sell today while leaving plenty of room for where they want to go next.