比莉·艾莉什香水

When Billie decided to launch her own perfume, it was critical that the launch went smoothly to ensure the best possible user experience. To do so, Praella partnered with Shopify Plus to handle the enormous site traffic anticipated on launch day.

Praella handled developing the website, which had an immersive 3D experience that required special attention to detail around desktop and mobile functionality. Along with the immersive experience that was built on Shopify Plus, Praella also leveraged expansion stores to set up multilingual experiences, currency, and integrate fraud system controls, etc.

High Traffic Only

One thing was for certain due to the popularity of Billie Eilish: high traffic. Praella’s key goal was to ensure that a large amount of traffic was processed without a hitch, especially around product launch dates.

One Customer – One Bottle

Given the high level of interest in the product and the limited number of perfume bottles available on launch day, the only sensible option was to impose a certain limit on the number of bottles an individual could buy.

Custom Functionalities

The Billie Eilish Fragrances team wanted a unique experience for their customers, and to achieve that, many custom functionalities needed to be implemented. The Billie Eilish Fragrance team requested a scroll-responsive 3D model on the homepage, various HD videos, and eye-catching animations throughout the site without compromising responsiveness.

仅限高流量

Praella进行了网站的软启动，以确保流量处理稳定。发布了一个注册页面，在几小时内记录了数十万次会话。

香水发布后，仅用30分钟就售罄。
由于产品快速售罄，超过10万客户订阅了“补货”通知。在发布当天记录了超过100万次会话。第二次闪购在短短一个小时内再次导致香水售罄。
值得注意的是，尽管流量巨大，这些事件仍然顺利进行，没有出现任何问题。

值得注意的是，对于许多限量发售的产品推出而言，最大的障碍往往是结账过程。但是在Billie Eilish Fragrances的情况下，Praella团队利用了Shopify Plus的结账队列以降低结账风险。

一位顾客 - 一瓶香水

Praella创建了一个定制的防欺诈控制系统，以确保此功能，仅允许每个用户购买一瓶香水。当然，这种限制不是永久的，在限制到期后，客户可以再次购买该产品。

倒计时和订单追踪

在他们的网站中集成定制功能是为了为客户提供独一无二的用户体验。在产品发布之前，创建了一个特别的倒计时页面。引入了电子数据交换（EDI），允许无缝的数据传输。Praella还实现了一个FTP连接，为客户提供订单追踪号码。

3D瓶模型

考虑到定制香水瓶的重要性以及创造独特网站体验的理念，Praella团队决定通过实现前所未见的产品展示解决方案来挑战自己。Praella的开发人员创建了香水瓶卷轴的流畅动画3D渲染，通过同步每帧与用户的滚动位置，从而作为页面的自定义导航器。为了达到优质体验的平衡，随后创建了聚焦着陆页，里面充满各种高清影片和引人注目的动画，且不影响页面响应。