Blackberry Farm

A world-class luxury legacy, modernized; for nimbleness, elegance, and seamless scale.

Blackberry Farm X PRAELLA

Blackberry Farm came to us with a mandate: make the digital storefront feel as refined as the resort experience.

They were finding their current platform too restrictive for their bigger ideas and needed a foundation that could handle complex hospitality integrations, like room service and on-campus billing, without adding technical friction. Additionally, the brand sought a more agile tech stack that would enable their team to focus on the guest experience rather than grappling with the code.

Partners

strategy

Refined Elegance, Simplified Paths

Blackberry Farm needed a digital home that felt as high-end as their resort. We replaced their old, confusing platform with a system that actually handles the complexity of a luxury hotel, like on-campus billing and room service. By focusing on beautiful imagery and less text, we let the brand speak for itself while making it easy for every guest to find exactly what they need.

LEVERAGING THE SHOPIFY ECOSYSTEM

A Coordinated Technical Landscape

We used Salesforce as the CRM backbone and ShipperHQ for shipping rates. This setup removes the technical noise, letting the team focus on hospitality rather than managing the backend.

BUILDING WITH PURPOSE

Scale, Stability, and Sustained Growth

Moving to Shopify Plus provided the stability and speed the brand needed to grow. We didn’t just launch the site; we continue to support them with monthly updates to keep the digital experience refined. By constantly optimizing the path to purchase, we ensure that shopping online with Blackberry Farm is as elegant and simple as visiting the farm itself.

strategy

Refined Elegance, Simplified Paths

LEVERAGING THE SHOPIFY ECOSYSTEM

A Coordinated Technical Landscape

We used Salesforce as the CRM backbone and ShipperHQ for shipping rates. This setup removes the technical noise, letting the team focus on hospitality rather than managing the backend.

BUILDING WITH PURPOSE

Scale, Stability, and Sustained Growth

A world-renowned luxury resort established in 1976 in Walland, Tennessee, Blackberry Farm blends award-winning hospitality with afarm-to-table retail collection of home, wellness, and food products made directly on the property.

From gourmet pantry staples like small-batch jams and honeys to luxury home and lifestyle goods, the digital store allows guests to bring the farm experience home. We streamlined the experience for both loyal resort guests and new retail customers, ensuring that whether they are ordering a single jar of honey or managing a complex B2B partnership, the journey is intuitive, fast, and elegant.

Quality, Start To Finish

USA-made, small-batch quality is at the heart of the brand. With transparent sourcing and thoughtful processing of their farm-grown ingredients, the result is an elegant shopping experience for honest, premium goods that’s built to last