DoggieLawn

環保狗草坪訂閱服務

簡介

挑戰

Coming to Shopify Plus and Praella, DoggieLawn experienced a surge in growth that had previously been hindered by scaling issues on Magento. The constant upkeep and bug-related issues on Magento created a significant amount of stress for their team, taking away valuable time that could have been spent on developing their business. This resulted in DoggieLawn spending more time working in their business rather than on their business.

The concept behind DoggieLawn was to develop an eco-friendly solution that would make it effortless for dogs to use the restroom indoors. Natalie and Zach, the founders of DoggieLawn, sought to provide a convenient and straightforward solution for both dogs and their owners. Praella was tasked with creating a user-friendly website enabling a seamless sign-up process and a simple way for subscribers to manage their subscriptions, add-ons, and more! With this in mind, DoggieLawn was born, revolutionizing the way pet owners care for their furry friends.

Migration from Magento to Shopify Plus

The migration process included transfers of customers, historical and product data, content pages, blogs, and coupons.

Migration of Subscribers from SubscribePro to ReCharge

In addition to the traditional migration, Praella worked on migrating subscription tokens from SubscribePro and Spreedly to ReCharge to ensure subscribers do not have to re-enter their credit card information.

Redesign and Development of User Experience on Shopify Plus and ReCharge

For DoggieLawn, it was not just about migrating to Shopify Plus and ReCharge but also about minimizing subscription sign-up drop-offs and maximizing the ease of managing subscriptions from the My Account dashboard.

SEO

Praella would need to take steps to reduce any SEO-related risks in order to maintain DoggieLawn's organic visibility and traffic. A migration like this necessitates conducting a 301 Audit, mapping 301 Redirects, optimizing meta information, crafting descriptions, creating handles, submitting a sitemap, etc.

解決方案

當 DoggieLawn 從 Magento 和 SubscribePro 遷移至 Shopify Plus 和 Recharge 時，Praella 與 DoggieLawn、Shopify Plus 和 Recharge 團隊合作制定了短期和長期計劃。Praella UX 團隊隨後與 DoggieLawn 團隊聯手提升用戶體驗、轉換率和客戶留存率，無論是一次性購物者還是訂閱者。

這次合作導致了全面的網站重新設計、一個自訂的訂閱入口網站和自動化的留存策略。這些努力使轉換率較去年增長了 33%，交易次數增加了 2 倍，總收入增長了 92%。