JOOLA

A legendary name in the game since 1952; rebuilt on Shopify Plus to master new sports, deeper integrations, and the next generation of rallies.

joola X PRAELLA

JOOLA came to us with a mandate: build a digital foundation as strong as their reputation.

For over 70 years, they’ve been the gold standard in table tennis, and as they quickly took the pickleball world by storm, their existing systems needed to keep up. They needed to move from NetSuite to Shopify Plus to gain a more modern, flexible platform that could handle their rapid growth while keeping their massive operational engine in perfect sync.

Partners

strategy

Two Sports, One Cohesive Vision

We built a site that speaks to both table tennis and pickleball players without losing JOOLA’s unified brand identity. By separating the two sports on the front end and smoothing out how products are displayed, we’ve made it effortless for athletes to find the right gear and get back to the game."

LEVERAGING THE SHOPIFY ECOSYSTEM

Integrated to Win

We moved JOOLA to Shopify Plus to build a high-performance hub for their entire business. By syncing NetSuite and Celigo with personalized marketing via Klaviyo, we turned the site into an engine for growth. This setup transformed their blog into a shoppable, SEO-driven experience that connects players directly to the gear they need most."

BUILDING WITH PURPOSE

Scaling the Legacy

We reduced overhead by fixing data friction and optimizing features like dynamic size charts. Built for global scale, this system ensures JOOLA handles the next big match without the unforced errors of the past."

strategy

Two Sports, One Cohesive Vision

LEVERAGING THE SHOPIFY ECOSYSTEM

Integrated to Win

BUILDING WITH PURPOSE

Scaling the Legacy

Founded in 1952 in Germany, JOOLA started as a manufacturer of table tennis tables and has grown into one of the most recognized names in global sport . Now under a new era, the brand is driven by three core values: Inclusion, Innovation, and Inspiration. JOOLA is dedicated to helping every player recognize their own inner champion.

JOOLA is the premier paddle brand for both table tennis and pickleball, offering high-performance equipment trusted by the world’s top athletes. Their lineup includes everything from professional-grade paddles and tables to specialized apparel, bags, and accessories. Whether you are a club player or an elite pro, JOOLA provides the quality and consistency needed to take your game to the next level.

Quality, Start To Finish

No shortcuts, just gear that performs when it matters. For JOOLA, the move to Shopify Plus was about preserving a 70-year legacy while preparing for a multi-sport future.

By migrating tens of thousands of records with zero friction, we’ve created a scalable digital foundation that is as technical and refined as the paddles themselves. JOOLA is now ready to win the next rally, one match at a time.