KidKraft
A legacy toy brand, modernized for scale, simplicity, and control.
KidKraft came to us with a clear mandate: modernize the platform without losing what made the brand trusted for generations.
The team was migrating from Magento to Shopify Plus as part of a broader effort to unify systems across their portfolio, simplify operations, and reduce complexity behind the scenes; all while protecting revenue during peak seasons and keeping the customer experience familiar.
Partners
Simplification Without Disruption
KidKraft needed the experience to feel familiar and dependable, while quietly removing complexity behind the scenes. The focus was on protecting performance while making the site easier to manage and scale.
We rebuilt the experience on Shopify Plus with a cleaner structure, clearer separation between indoor and outdoor products, and a more intuitive journey across a large catalog. Careful migration planning ensured a smooth launch during peak seasons, without disrupting customers or revenue.
The Right Partners at the Right Moments
Shopify Plus gave KidKraft a stable foundation and direct control over content, promotions, and daily site management, without relying on development for every change.
Bazaarvoice supported reviews and promo logic throughout the migration, while Klaviyo continued to power email and lifecycle efforts post-launch.
Together, these tools support a system that works for the team, not against them.
Platform, Stability, and What Comes Next
Replatforming from Magento to Shopify Plus reduced complexity across KidKraft’s tech stack while improving stability and day-to-day manageability. Large volumesof products, orders, and customer data were migrated carefully, with critical flows like warranties, replacement parts, and promotions rebuilt to work seamlessly on the new platform.
The result is a system that’s easier to operate, easier to evolve, and built to support KidKraft as the brand continues to grow, without adding friction for customers or internal teams.
Founded in 1968, KidKraft has been creating toys and furniture that spark imagination for more than 50 years.
From play kitchens and dollhousesto outdoor playsets and backyard structures, KidKraft designs products that encourage creativity, exploration, and family connection.
KidKraft’s catalog spans indoor and outdoor play, including playhouses, swing sets, furniture, and imaginative toys designed to grow with children. With a focus on quality, accessibility, and timeless play, the brand continues toserve families across generations.
Built on Trust, Ready for What’s Next.
KidKraft didn’t need a new identity. They needed a platform that respected their legacy and supported their future.
By simplifying systems and rebuilding on Shopify Plus, the brand now has the control, flexibility, and stability to keep doing what it’s done best for decades.
- Public Sans