Plate Crate

第1名棒球主題訂閱服務
Praella Shopify Plus Agency - Plate Crate header image

簡介

挑戰

過時的設計

網站設計未與 Plate Crate 的品牌身份對齊。它缺乏視覺吸引力,無法有效吸引訪客。

新產品介紹

Plate Crate 旨在通過推出 'PlateCrate Pro' 訂閱盒來擴大其產品供應,以針對不同的客戶群體。挑戰在於有效展示 'PlateCrate' 和 'PlateCrate Pro',凸顯其獨特的價值主張。

不良的移動體驗

由於越來越多用戶通過移動設備訪問網站,缺乏移動優化妨礙了互動和轉換率。

帳戶管理的複雜性

之前的 '我的帳戶' 儀表板不夠人性化,使顧客難以有效管理他們的訂閱。

效率低下的產品搜尋頁面過濾器

由於缺乏整合和簡化的過濾設置,產品搜尋過程繁瑣,影響了用戶滿意度。

不足的品牌故事講述

缺少引人入勝的 '關於我們' 頁面使 Plate Crate 無法有效地向顧客傳達其品牌的旅程和價值。

解決方案

Redesigning the Website

A visually appealing website design was created, incorporating animation effects to attract and retain visitors. The new layout prioritized simplicity, intuitive navigation, and a smooth user experience.

Subscription Landing Page

A dedicated landing page was developed to showcase 'PlateCrate' and 'PlateCrate Pro,' emphasizing customers' unique benefits and potential savings.

Mobile Optimization

The website was fully responsive, ensuring a seamless browsing experience across various devices and improving engagement and conversion rates for mobile users.

Customized Account Dashboard

The 'My Account' dashboard underwent a complete overhaul, providing users with a modern and intuitive interface. This redesign facilitated easy access to account information and streamlined subscription management with features like one-click actions for subscription swaps, cancellations, and upgrades to PlateCrate Pro.

Streamlined Collection Page Filters

The collection page was enhanced with a new filter setup directly integrated into the Shopify platform, eliminating the need for a third-party app. This built-in solution simplified the product search process, allowing customers to browse products easily based on tags and significantly improving user satisfaction.

Engaging 'About Us' Page

An informative and engaging 'About Us' page was created to share Plate Crate's brand story and commitment to quality. This addition aimed to build customer trust and rapport, establishing a stronger connection between the brand and its audience.

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PLATE CRATE & PRAELLA: 解鎖真正潛力

一個 Shopify Plus 成功案例

在這個簡短的焦點報導中,no1.棒球訂閱服務Plate Crate的創始人Josh Band分享了他與我們的Shopify Plus代理商合作的變革性經歷。我們與Plate Crate的旅程展示了當技術與激情相遇時可以實現的成就。請收聽Josh談論策略、無縫實施以及Praella團隊提供的堅定支持,如何提升Plate Crate進入電子商務的高級聯盟。親眼目睹Plate Crate前所未有的增長背後的推動力。我們結合高層策略與實踐執行,不僅達到期望,更超越期望。

PlateCrate_MockUp
我們如何提供幫助

結果與成就

實施這些解決方案使Plate Crate達成了他們的目標,從而改善了顧客滿意度、增加了收入以及強化了線上存在感。

網站的速度顯著提升,提升了瀏覽體驗,網頁加載時間更快。

Plate Crate成功擴展了他們的產品供應,推出了'PlateCrate Pro',並有效地通過'關於我們'頁面傳達了品牌的故事和價值觀。

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Homepage_BEFORE_PlateCrate
Homepage Redesign - Plate Crate

我最初選擇了 Praella 作為我的 Shopify 代理商,以保護網站。我擔心我們的網站會崩潰,我們需要技術性的人加入團隊以防止這種情況發生。不過,這演變成了完全不同的事情。現在,我們利用他們來實現增長。我們進行開發項目和轉換率優化項目,我們認為 Praella 不僅僅是防止網站崩潰的保險,更是我們的增長團隊。與 Praella 合作後,我們網站的開發有了顯著改善。當我們開始與他們合作時,我們是一家相對較小的企業,而自那時以來我們已經成長了很多。他們讓我們能夠在網站上進行測試,因此如果我們對網站有不同的想法,我們想更改某些東西或自訂某些功能以提升客戶體驗。

約書亞·班德(Josh Band),Plate Crate 的創辦人
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