Product page
Under the guidance of the Fenty team, our developers started mapping out a better product page layout for the Fenty beauty customers.
Considering the wide shade range the brand offers for its customers, our team came up with a custom solution that would make the shade selection easy for the customers and the merchants as well, as Fenty continued to expand its range. This solution made the process of shade matching easier and faster for the customers, improving their shopping experience.
In addition to the upsell functionality, our team added a “recently viewed” section to the page, allowing customers to return to the item they might have wanted easily, but were unsure of buying.
Our team also improved the visitor experience by rearranging the design elements and placing them in the most suitable areas of the page, resulting in a more appealing website design overall.
Customization of the checkout Cart
In order to provide a better checkout experience for the Fenty customers, our team rearranged the layout of the checkout cart and added all the necessary fields on the same window. This way, their customers could quickly fill out their information and the preferred shipping method without restarting their shopping process, which would shorten the time needed to complete the order, and directly influence the cart abandonment rate.
Charity Section
Our team developed a custom solution to support the Charity segment of the website, which included an option for customers to donate checkout if they wished to contribute to the foundation. This feature gives customers an easy and convenient way to show their support for the cause.
Navigation
In order to ensure their customers have the most seamless experience possible, our team made necessary updates to their page navigational menu. We improved their mega navigational menu allowing the customers to find what they wanted easily and improving their overall shopping experiences in the store.
