Rad Power Bikes

Built for real riders, refined for scale; simpler, faster, and easier to manage.

Rad power bikes X PRAELLA

Rad Power Bikes came to us with a clear goal: simplify the platform without losing flexibility. Their headless setup had become costly to maintain, and the team wanted a faster, more manageable foundation as the brand continued to scale. At the same time, the shopping experience needed to stay clear and informative, helping riders understand the details and choose with confidence.

Strategy

Clarity Without Complexity

Rad Power Bikes wanted the buying experience to reflect how riders actually choose a bike: understand the differences quickly, explore the details that matter, and feel confident moving forward. Our strategy focused on reducing friction without oversimplifying, structuring content more clearly, improving product detail pages, and making specifications easier to explore and compare. The result is a smoother path from consideration to purchase, where riders get the information they need, when they need it, without unnecessary noise.

LEVERAGING THE SHOPIFY ECOSYSTEM

A Simpler Foundation, Used Well

For Rad Power Bikes, Shopify Plus wasn’t about adding tools; it was about removing complexity. By returning to native functionality, we reduced third-party reliance and gave the team a faster, more manageable foundation. Shopify 2.0 and native metafields now make it easier to update content, manage product data, and keep the experience consistent as the brand scales.

BUILDING WITH PURPOSE

A Platform Built to Scale

Moving away from a headless setup and back to native Shopify Plus reduced complexity and made the platform easier to manage, faster to update, and more stable at scale. With Shopify 2.0, a modern framework, and native metafields in place, Rad’s team now has greater control over content and product data without added overhead.The result is a streamlined foundation that supports ongoing iteration, keeping performance high, workflows efficient, and the rider experience consistent as the brand continues to grow.

Clarity Without Complexity

Rad Power Bikes wanted the buying experience to reflect how riders actually choose a bike: understand the differences quickly, explore the details that matter, and feel confident moving forward. Our strategy focused on reducing friction without oversimplifying, structuring content more clearly, improving product detail pages, and making specifications easier to explore and compare. The result is a smoother path from consideration to purchase, where riders get the information they need, when they need it, without unnecessary noise.

A Simpler Foundation, Used Well

For Rad Power Bikes, Shopify Plus wasn’t about adding tools; it was about removing complexity. By returning to native functionality, we reduced third-party reliance and gave the team a faster, more manageable foundation. Shopify 2.0 and native metafields now make it easier to update content, manage product data, and keep the experience consistent as the brand scales.

A Platform Built to Scale

Moving away from a headless setup and back to native Shopify Plus reduced complexity and made the platform easier to manage, faster to update, and more stable at scale. With Shopify 2.0, a modern framework, and native metafields in place, Rad’s team now has greater control over content and product data without added overhead.The result is a streamlined foundation that supports ongoing iteration, keeping performance high, workflows efficient, and the rider experience consistent as the brand continues to grow.

Founded in 2007, Rad Power Bikes designs practical, reliable e-bikes for real-world riding. From commuters to cargo and utility models, their lineup supports everyday transportation, adventure, and family life. Today, Rad is one of North America’s largest e-bike brands.

Rad Power Bikes offers a lineup of electric bikes built for everyday life, from commuting and cargo to recreation and family riding. Riders can explore models by use case, compare specifications in detail, and choose the bike that best fits how and where they ride. Clear product information, real-world photography, and rider-focused design help customers understand their options and choose with confidence.

Quality, Start to Finish

Thoughtfully engineered bikes, built for real-world use. Every model is designed with durability, safety, and everyday practicality in mind, from frame geometry to components and accessories. Clear specifications, rider-focused design, and consistent quality standards come together to create a dependable riding experience, from first click to first ride and well beyond.