Oct 3, 2023   ~ 3 min read

Maximizing Sales: A Guide to BFCM Preparation for all Shopify Merchants.

Praella Shopify Plus Agency - Online Shopping

Black Friday Cyber Monday (BFCM) is more than just a shopping weekend; it's a golden opportunity for Shopify merchants to maximize sales. In 2020, Shopify merchants raked in a staggering $5.1 billion during BFCM. So, how can you prepare your Shopify store to make the most of this retail bonanza? We've got you covered at Praella, a leading Shopify Plus Agency. From inventory management to customer expectations, we'll guide you through the essential steps to ensure your store is BFCM-ready.

Planning Ahead: The Cornerstone of Success

The first step in preparing for BFCM is planning. The earlier you start, the better. This involves everything from sourcing stock to creating marketing collateral. Moreover, make sure your platform can handle traffic spikes. A stable platform is not just a recommendation; it's a necessity.

Creating Awareness: Let Your Customers Know

Before BFCM arrives, let your customers know what's coming. Encourage wishlisting and sign-ups for deals. This creates anticipation and allows you to tailor your marketing strategies more effectively.

Email Marketing: Your Secret Weapon

Email marketing is a powerful tool for building anticipation and driving sales. Consider sending an initial announcement email, followed by valuable content that keeps your products top of mind. Exclusive pre-sales coupons for email subscribers can also be a game-changer.

User Experience: Keep It Simple

A smooth user experience is crucial for retaining customer interest. Keep your website's design simple and intuitive. The last thing you want is for potential customers to abandon their carts because they find the site too complicated.

Load Testing: Prepare for the Surge

Regular load testing is essential to ensure your site can handle the increased traffic during BFCM. Use tools like Google PageSpeed to optimize your site's performance.

SEO Optimization: Be Easily Found

Optimize your content for search engines to make it easier for customers to find your BFCM deals. This includes researching niche event keywords, writing comprehensive product descriptions, and ensuring meta descriptions include target keywords.

Not sure what to do for this year's BFCM? Our experts are here to share some hot tips on how to maximise your store's sucess.

Trust and Security: Make Customers Feel Safe

First-time visitors to your store may not be familiar with your brand. Display social proof, return policies, and customer service USPs to instill trust.

Timing and Urgency: Make Every Second Count

BFCM is not just about the deals; it's also about creating a sense of urgency. Use countdown timers and stock availability indicators to encourage quick decision-making.

Post-BFCM Strategy: Don't Forget the Aftermath

Once BFCM is over, you'll likely see a lull in sales. However, this is the perfect time to engage with customers through post-sale email programs, encouraging them to return for additional shopping.


Preparing for BFCM is a multifaceted process that requires meticulous planning and execution. By following these guidelines, you're setting your Shopify store up for success. As Shopify Experts at Praella, we understand the intricacies of preparing for such a significant event and are here to help you every step of the way.

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