Oct 2, 2023   ~ 3 min read

Understanding BFCM: A Comprehensive Guide for Ecommerce Merchants.

Understanding BFCM: A Comprehensive Guide for Ecommerce Merchants

Black Friday Cyber Monday (BFCM) is more than just a weekend; it's a season of opportunity for ecommerce merchants. But what exactly makes BFCM so impactful? As a Shopify merchant, how can you prepare for this high-stakes period? In this guide, we'll delve into the nuances of BFCM, offering insights into customer behavior, expectations, and strategies to maximize your success.

The Significance of BFCM in Ecommerce

The Numbers Speak

BFCM is a pivotal moment for ecommerce, with sales often surpassing regular days by a significant margin. Some merchants experience a sales increase of up to 30% during this period. Why is that? The answer lies in consumer behavior and expectations.

Consumer Behavior and Expectations

During BFCM, customers are not just looking for deals; they're looking for experiences. They expect seamless navigation, quick checkouts, and exceptional customer service. Moreover, anticipating limited-time offers creates a sense of urgency, driving more conversions.

Preparing for BFCM: A Checklist for Shopify Merchants

Inventory Management

One of the first steps in preparing for BFCM is ensuring you have enough stock to meet demand. Running out of popular items can lead to customer dissatisfaction and lost sales opportunities.

Marketing Strategies

Effective marketing is crucial for BFCM's success. Utilize email campaigns, social media, and even partnerships with influencers to get the word out. However, it's essential to maintain a balanced perspective, avoiding overtly promotional language.

Website Optimization

Your website should be able to handle the increased traffic during BFCM. Consider migration to a more robust platform like Shopify Plus if you're experiencing limitations.

Payment and Checkout

Ensure that your payment gateways are efficient and secure. The last thing you want is a bottleneck at the checkout stage, causing customers to abandon their carts.

Imagine you're a merchant who recently migrated to Shopify Plus with the help of a Shopify Plus Agency like Praella. During BFCM, you experience a 40% increase in sales, thanks to the seamless customer experience and robust inventory management provided by Shopify Experts at Praella.

Additional Tips for BFCM Success

Customer Retention

Don't just focus on acquiring new customers; think about how to retain the ones you already have. Offering loyalty programs or exclusive deals can go a long way.

Check out our other BFCM tips and tricks and maximise your success this year.

Analytics and Reporting

Keep an eye on your metrics. Knowing what works and what doesn't can help you make real-time adjustments to your strategies.


BFCM is a season that no ecommerce merchant can afford to ignore. With proper planning and execution, it can be a game-changer for your business.

So, are you ready to make the most of this BFCM season?

Maximizing Sales: A Guide to BFCM Preparation for all Shopify Merchants
Shopify Migrations - An in depth guide to migrating from BigCommerce to Shopify Plus