How to Change Featured Collection on Shopify.

Table of Contents

1. Introduction
2. Understanding Featured Collections
4. Editing Existing Featured Collections
5. Creating New Featured Collections
6. Optimizing Featured Collections for Mobile
7. Removing Products from Featured Collections
8. Conclusion
9. FAQs

Introduction

Imagine walking into a brick-and-mortar store where the most appealing products are prominently displayed right at the entrance. This strategic placement not only invites customers in but also influences their purchasing decisions. The same principle applies to online stores, particularly when using platforms like Shopify. Featured collections serve as the digital equivalent of that prime retail space, showcasing your best products and drawing customers' attention.

As of 2023, Shopify powers over 1.7 million online stores, making it a highly competitive landscape. Store owners must leverage every tool available to stand out. Knowing how to change featured collection on Shopify is essential for any e-commerce business looking to enhance user experience and drive sales. In this blog post, we'll explore the various methods to update your featured collections, the importance of this feature, and how it can positively impact your store's performance.

By the end of this article, you will understand how to create, edit, and optimize featured collections effectively, as well as the broader implications for your Shopify store. We will also touch upon how Praella’s services can assist you in refining your Shopify experience through tailored user experience and design, web and app development, and strategic growth consultation.

Understanding Featured Collections

Featured collections in Shopify are curated groups of products that a store owner chooses to spotlight on their homepage or in specific sections of their site. Unlike regular collections, which merely group products by attributes like type or vendor, featured collections highlight items you deem most appealing for customers, often based on sales performance, seasonal relevance, or new arrivals.

Why Are Featured Collections Important?

1. Showcasing Bestsellers: Featuring your top-selling products leverages social proof, suggesting that these items are popular and well-loved by other customers.

2. Seasonal Promotions: Whether it’s a holiday season or a special sale, featured collections allow you to promote relevant items effectively.

3. Increasing User Engagement: Positioning these collections strategically on your homepage can guide visitors’ browsing habits, enhancing their overall shopping experience.

4. Boosting Sales: By directing customers to high-priority products, featured collections can significantly increase the likelihood of conversion.

Understanding their significance sets the stage for why you should regularly update your featured collections. Let's dive into the actionable steps involved in changing your featured collections on Shopify.

Changing your featured collection can be achieved through several straightforward steps. Below, we break down the process for desktop and mobile users.

Step 1: Access Your Shopify Admin

Log in to your Shopify admin panel. This is your central hub for managing all aspects of your store, including products, collections, and themes.

Step 2: Navigate to Online Store > Themes

Once logged in, go to Online Store and then click on Themes. Here, you will find the theme currently in use for your store.

Step 3: Customize Your Theme

Click the Customize button. This opens the theme editor, where you can modify the layout and content of your online store.

Step 4: Locate the Featured Collection Section

Within the theme editor, navigate to the section labeled Featured Products or Featured Collection. Depending on your theme, the wording may vary slightly.

Step 5: Select and Change Your Collection

1. Change Collection: Click on the Select Collection button to choose a different collection. A pop-up will show all your existing collections.

2. Edit Collection Details: You can also change the display order of the products in this collection.

3. Save Changes: After making your selections, ensure you click Save to apply your changes.

Step 6: Preview and Optimize

Before finalizing, preview how the changes look across various devices (desktop, tablet, mobile). This ensures that your featured collection is visually appealing and user-friendly.

Managing Featured Collections on Mobile

For mobile users, the steps are slightly different:

1. Open the Shopify app and navigate to Products > Collections.
2. Tap on the collection you wish to edit.
3. Select Edit and make necessary changes.
4. Tap Save to confirm.

Editing Existing Featured Collections

If you already have featured collections set up, updating their attributes is easy. Here’s how:

1. Access Admin Panel: Log into your Shopify admin page.
2. Go to Products > Collections: Click on the collection you want to edit.
3. Modify Collection Details: Here, you can change the title, description, and products included in the collection.
4. Save Your Changes: Always remember to save your changes.

Best Practices for Editing Collections

• Keep Titles Descriptive: Ensure your collection names clearly indicate what products are featured.
• Update Regularly: Regularly refresh your featured collections to keep your offerings relevant and engaging.
• Leverage Analytics: Use Shopify's analytics tools to determine which products are performing well and should be highlighted.

Creating New Featured Collections

If you want to create a new featured collection, follow these steps:

1. Log in to Admin: Access your Shopify dashboard.
2. Navigate to Products > Collections: Click on Create Collection.
3. Set Collection Type: Decide whether you want the collection to be Manual (where you add products individually) or Automated (based on set conditions).
4. Add Products: If manual, click to add products; if automated, set your conditions for what products should be included.
5. Save Collection: Don't forget to save your new collection.

Optimizing Featured Collections for Mobile

As mobile shopping continues to grow, optimizing your featured collections for mobile devices is paramount. Here are some tips:

• Use High-Quality Images: Ensure product images are clear and visually appealing.
• Craft Concise Titles: Engage customers with brief, impactful product titles and descriptions.
• Simplify Layout: Avoid cluttering your collection with too many products. Focus on a select few that stand out.
• Regular Testing: Continuously test how your collections appear on various mobile devices and browsers.

Removing Products from Featured Collections

At times, you may need to remove products that are out of stock or no longer relevant. Here’s how to do this:

1. Go to Products: In your Shopify admin, navigate to Products.
2. Select Products: Check the boxes next to the products you wish to remove.
3. Use More Actions: Click on the More actions ellipsis (three dots) and select Remove from collection(s).
4. Confirm Removal: Select the collection from which you want to remove the products and save your changes.

Conclusion

Changing and managing featured collections on Shopify is a crucial skill for any store owner. By effectively showcasing your best products, you can enhance user experience, engage customers, and ultimately drive sales. Whether you’re creating new collections, editing existing ones, or optimizing for mobile, regular updates and strategic planning are key to maintaining a vibrant online storefront.

Moreover, if you're looking to elevate your Shopify experience even further, consider leveraging Praella's services. From data-driven user experience and design to innovative web and app development, Praella is here to help your business realize its full potential. For more information, explore our offerings here.

FAQs

How often should I change my featured collections?

It's advisable to update your featured collections regularly, especially during seasonal promotions or when introducing new products.

Can I automate featured collections?

Yes, you can create automated collections based on specific criteria, such as product tags or inventory levels.

What types of products should I feature?

Focus on bestsellers, new arrivals, and items with great reviews. Visually appealing products should also be prioritized.

How do I ensure my featured collections look good on mobile?

Use high-quality images, concise titles, and a simple layout to enhance the mobile shopping experience.

Can I revert changes made to my collections?

Yes, you can edit and revert changes at any time by accessing the collection settings in your Shopify admin.