How to Change Shopify Store Email: A Comprehensive Guide.

Table of Contents

1. Introduction
2. Why Change Your Shopify Store Email?
3. Step-by-Step Guide to Change Your Shopify Store Email
4. Maintaining Effective Email Communication
5. FAQs
6. Conclusion

Introduction

Imagine you're running an online store, managing daily orders, and engaging with customers, but suddenly, your email service provider fails to deliver essential notifications. This could lead to missed opportunities and customer dissatisfaction. Email communication is a cornerstone of any successful e-commerce business, making it crucial to keep your email settings up-to-date. If you need to change your Shopify store email, whether for rebranding, security, or simply accessibility, you've come to the right place.

This blog post will guide you through the entire process of changing your Shopify store email, addressing both the internal email (used for your account and notifications) and the customer-facing email (used for customer communication). By the end of this article, you will not only understand how to make these changes but also why they are essential for maintaining a professional online presence.

We will cover:

• The importance of a professional email address
• Step-by-step instructions for changing your Shopify store email on various platforms (desktop and mobile)
• How to ensure email deliverability through authentication
• Tips for maintaining effective email communication after the change

Let’s embark on this journey together to enhance your e-commerce store's communication capabilities!

Why Change Your Shopify Store Email?

Changing your Shopify store email may seem like a minor update, but it can have significant implications for your business. Here are some reasons why you might consider making this change:

1. Rebranding Your Business

If your business undergoes a rebranding, it’s essential to align your email address with your new brand identity. Having an email address that matches your domain name (e.g., info@yourstore.com) enhances credibility and helps build customer trust.

2. Security Concerns

If you suspect that your current email account has been compromised or is no longer secure, changing your email address is a prudent step. This can help protect sensitive customer information and maintain the integrity of your Shopify account.

3. Consolidating Communications

You may want to streamline communications by using a single email address for all business correspondence. This can enhance efficiency and ensure you don’t miss critical messages.

4. New Team Members

With the growth of your business, you might hire new team members responsible for managing customer communications. Updating the store email ensures that they have access to relevant information without compromising your account's security.

Step-by-Step Guide to Change Your Shopify Store Email

Changing your Shopify store email can be done in just a few steps, both on desktop and mobile devices. Let's break it down.

Changing the Internal Store Email

The internal email is primarily for your account notifications and communications with Shopify. Here’s how to change it:

On Desktop:

1. Log in to Your Shopify Admin

   • Navigate to the Shopify admin dashboard using your current email and password.

2. Go to Settings

   • Click on Settings located in the bottom left corner of the dashboard.

3. Select Users and Permissions

   • From the settings menu, choose Users and permissions.

4. Update Your Account Email

   • Click on your name in the Store owner section.
   • Click on View account settings and then select Update next to Email.
   • Enter your new email address and confirm by clicking Change email.

5. Verify Your New Email

   • Check your inbox for a verification email from Shopify and click the link to confirm the change.

On Mobile (iOS/Android):

1. Open the Shopify App

   • Launch the app on your mobile device.

2. Access Settings

   • Tap on the Store icon at the bottom and then tap Settings.

3. Navigate to Users and Permissions

   • Tap on Users and permissions and select your name under the Store owner section.

4. Update Your Email

   • Tap View account settings, log in if prompted, and then tap Update.
   • Enter your new email address and tap Change email.

5. Verify Your New Email

   • Similar to the desktop process, check your new email for the verification link from Shopify.

Changing the Customer-Facing Email

The customer-facing email is what your customers see and use for communication. Here’s how to update it:

From the Shopify Admin:

1. Log in to Your Shopify Admin

   • Access your admin dashboard.

2. Go to Settings

   • Click on Settings in the bottom left corner.

3. Select Notifications

   • Choose Notifications from the settings options.

4. Change Your Sender Email

   • In the Sender email section, enter your new email address.
   • Click Save to apply the changes.

Ensuring Email Deliverability

Once you've changed your email address, it’s crucial to ensure that your emails reach your customers' inboxes without being marked as spam. Here are a few steps to authenticate your email:

1. Set Up SPF and DKIM Records

   • If you are using a custom domain, ensure that you set up Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM) records. This helps email providers verify that your emails are legitimate.

2. Add CNAME and DMARC Records

   • Adding CNAME records to your domain can help improve the deliverability of your emails. Additionally, a DMARC record can prevent unauthorized use of your domain in email communications.

3. Use a Professional Email Provider

   • Consider using professional email services that offer better deliverability rates and features tailored for businesses.

Maintaining Effective Email Communication

After changing your Shopify store email, it’s essential to maintain effective communication with your customers. Here are some tips:

1. Update Other Platforms

Ensure that all platforms and services linked to your previous email address are updated with your new email. This includes your email marketing software, CRM systems, and payment gateways.

2. Organize Your Inbox

Maintain an organized email system by using folders or labels and setting up filters for incoming messages. This will help you manage customer inquiries efficiently.

3. Regularly Review and Update Your Email Signature

Your email signature is an opportunity to reinforce your brand identity. Include your name, position, company name, and any relevant social media links.

4. Monitor Email Performance

Keep an eye on your email performance metrics, such as open rates and click-through rates, to see how effectively your emails are being received.

FAQs

Why might I need to change my Shopify store's internal email address?

You might need to change it for reasons such as rebranding, security concerns, or consolidating communications among team members.

Will changing my internal email affect any automated Shopify notifications sent to customers?

No, changing your internal email only affects notifications sent to you. Customer notifications will continue to use the email specified in your notification settings.

Can I change the internal email address for multiple Shopify stores at once?

No, each Shopify store must have its internal email address changed individually.

I've changed my internal email, but I'm not receiving any Shopify notifications. What's wrong?

Ensure that you have verified the new email address and check your notification settings to confirm they are configured to send emails to the new address.

Can I use a custom domain email address as my internal Shopify email?

Yes, using a custom domain email is advisable for professionalism and branding.

Conclusion

Changing your Shopify store email is a straightforward process that can significantly enhance your business's professional image. By ensuring that your internal and customer-facing emails are up-to-date, you can improve communication with your customers and maintain a trustworthy brand presence.

As you make these adjustments, consider leveraging professional services to ensure seamless integration and optimal performance. At Praella, we specialize in User Experience & Design, Web & App Development, and Strategy for e-commerce businesses. Our team can guide you through setting up a robust email strategy that complements your Shopify store.

Remember to regularly monitor your email performance and maintain your communication systems for a successful e-commerce experience. Happy selling!