How to Hide Prices on Shopify.

Table of Contents

1. Introduction
2. Why Hide Prices?
3. Methods to Hide Prices on Shopify
4. The Role of User Experience and Design
5. Conclusion
6. FAQ

Imagine stepping into a boutique where prices are hidden, and the allure of discovery beckons you to inquire more. This strategic choice can not only enhance customer engagement but also create a unique shopping experience that encourages dialogue between buyers and sellers. For Shopify merchants, knowing how to hide prices on Shopify can be a powerful tool, particularly in B2B contexts or for businesses looking to foster a sense of exclusivity. In this blog post, we will explore the various methods to hide prices on your Shopify store, the implications of doing so, and how it can benefit your business strategy.

Introduction

Have you ever considered how your pricing strategy affects customer behavior? Research shows that not all shoppers are motivated solely by price; many are drawn to the experience of discovery and engagement. As a Shopify merchant, you have the ability to shape that experience. Hiding product prices can be an effective way to invite customers into a conversation, leading to increased engagement and potential sales.

The significance of this approach is particularly relevant today as e-commerce continues to grow and evolve. With the rise of B2B transactions online, many merchants are finding that traditional pricing models don’t always apply. Instead, it can be beneficial to foster relationships with customers by customizing their experience based on their needs.

In this post, you will learn about several methods to hide prices on Shopify, ranging from coding solutions to app integrations. We will also discuss the pros and cons of each method, providing you with insight into which approach may best suit your business needs. By the end of this article, you will have a comprehensive understanding of how to implement this strategy effectively.

We will cover the following topics:

• Overview of the reasons for hiding prices
• Various methods to hide prices on Shopify
• The role of user experience and design in this process
• How Praella's services can assist in your journey
• Conclusion and actionable insights

Together, we’ll explore how hiding prices can transform your Shopify store's customer experience and the potential benefits it brings.

Why Hide Prices?

Hiding prices on your Shopify store can serve multiple strategic goals. Here are some reasons why you might consider implementing this approach:

1. Encouraging Engagement

When prices are hidden, customers may be more inclined to reach out for quotes or additional information. This engagement can lead to a deeper understanding of their needs and preferences, allowing you to tailor your offerings accordingly.

2. Creating Exclusivity

By concealing prices, businesses can create an air of exclusivity around their products. This is particularly effective in luxury markets or B2B contexts, where pricing can fluctuate based on customer relationships or order volumes.

3. Facilitating Custom Pricing

For B2B businesses, pricing structures may vary significantly based on factors like order size or customer loyalty. Hiding prices allows you to negotiate directly with customers, providing personalized quotes based on their specific needs.

4. Enhancing Customer Experience

A hidden pricing model can create a more personalized shopping experience, encouraging customers to interact with your brand in a meaningful way. This method can enhance the overall perception of your brand and improve customer satisfaction.

Methods to Hide Prices on Shopify

Now that we understand the potential benefits, let’s delve into the various methods available for hiding prices on your Shopify store. Each of these methods has its own set of advantages, and the choice may depend on your technical expertise and specific store requirements.

Method 1: Editing Your Theme Code

For those comfortable with coding, directly editing your Shopify theme can be an effective way to hide prices. Here’s how to do it:

1. Access Your Shopify Admin Panel: Log in to your Shopify account and navigate to the admin dashboard.

2. Go to Settings: Click on Settings in the bottom left corner.

3. Change Currency Formatting:

   • Click on "General" under Settings.
   • Scroll to the Store defaults section and click on "Change formatting".
   • Wrap the currency format in a span element with a class of hidden like this:

     <span class="hidden">${{ amount }} USD</span>
     

4. Edit Your Theme’s Stylesheet:

   • Navigate to Online Store > Themes.
   • Select the theme you want to edit, then click on "Edit code".
   • In the Assets directory, locate your theme’s stylesheet, often named theme.scss.liquid. If you can’t find it, look for style.scss.liquid, styles.scss.liquid, theme.css.liquid, or timber.scss.liquid.
   • Add the following CSS at the bottom of the file:

     .hidden { display: none; }
     

   • Click Save.

By following these steps, you will successfully hide all product prices on your storefront. If prices still appear, double-check the CSS additions and ensure you followed the steps correctly.

Method 2: Using CSS Styles

If you’re familiar with CSS, you can opt for a simpler solution that involves adding custom styles to your theme. This method is straightforward and allows for flexibility without extensive coding knowledge.

1. Follow the Same Steps as Above to Access Your Theme Code.
2. Add Custom CSS:
   • In the stylesheet, add the CSS class mentioned earlier:

     .hidden { display: none; }
     

3. Customize Visibility:
   • You can also use CSS selectors to hide specific elements selectively. For example, if you want to hide only the price on product pages:

     .product-price { display: none; }
     

Method 3: Utilizing Shopify Apps

For those who prefer a no-code solution, there are several Shopify apps designed specifically for hiding prices. One popular choice is the EasyLockdown Wholesale Locks app. Here’s how to use it:

1. Install EasyLockdown:

   • Go to the Shopify App Store and search for EasyLockdown.
   • Click “Add app” to install it.

2. Create a Lock Rule:

   • Open the app dashboard.
   • Click on “Create Lock” to set up a new rule.
   • Name your rule for easy management.

3. Select Customer Audience:

   • Choose the audience for whom you want to hide prices. You can select specific customers or groups based on tags.

4. Define Your Lock Settings:

   • In the “Content to lock” step, choose to hide prices.
   • You can also opt to replace hidden prices with custom text or a link for customers to request more information.

5. Test Your Settings:

   • Once you’ve configured your settings, test your storefront to ensure everything works as intended.

Using an app like EasyLockdown can save time and effort, providing additional features such as managing wholesale access and page locks.

The Role of User Experience and Design

An effective approach to hiding prices is not just about concealing information but also about enhancing the overall user experience. At Praella, we emphasize the importance of design and user experience in creating unforgettable branded experiences. Here’s how you can leverage our services:

User Experience & Design

Your store's design plays a crucial role in how customers perceive and interact with your brand. Praella offers data-driven user experience solutions that prioritize your customers. By focusing on creating a seamless and engaging experience, you can turn hidden prices into an opportunity for deeper engagement and conversion.

Learn more about how Praella can enhance your store’s user experience at User Experience & Design.

Web & App Development

Implementing a strategy to hide prices may also require technical expertise in web and app development. Praella provides scalable and innovative solutions tailored to your needs, helping you elevate your brand and realize your vision. Whether you need custom coding or app integration, we are here to support your journey.

Discover more about our web and app development services at Web & App Development.

Strategy, Continuity, and Growth

Hiding prices can be part of a broader strategy to enhance customer engagement and drive growth. Praella collaborates with businesses to develop data-driven strategies focused on enhancing page speed, technical SEO, and accessibility. As a go-to Shopify ecommerce agency, we can help you refine your approach to pricing and customer engagement.

Explore our strategy services at Strategy, Continuity, and Growth.

Conclusion

Hiding prices on your Shopify store can be a strategic move that enhances customer engagement and fosters relationships. Whether you choose to edit your theme code, apply CSS styles, or utilize a dedicated app like EasyLockdown, the right approach depends on your business needs and technical expertise.

As you consider implementing this strategy, remember that the ultimate goal is to create a more engaging shopping experience for your customers. By inviting them to inquire about prices, you can build rapport and trust, potentially leading to higher conversion rates.

Together, we’ve explored the various methods to hide prices on Shopify, the implications of doing so, and how Praella’s solutions can assist you in achieving your goals. As e-commerce continues to evolve, staying ahead of the curve will be essential in creating lasting connections with your customers.

FAQ

1. Can I hide prices for specific products only?

Yes, using apps like EasyLockdown, you can set rules to hide prices for specific products or collections based on customer tags or groups.

2. Will hiding prices affect my SEO?

Hiding prices may not directly impact your SEO, but it can influence user engagement metrics, which are important for search rankings.

3. How can I show prices again?

To revert back to showing prices, you can either remove the code used to hide them or adjust the settings in your app to allow price visibility.

4. Is coding necessary to hide prices?

No, while coding provides a direct method to hide prices, you can achieve the same result using Shopify apps without any coding knowledge.

5. What are the benefits of hiding prices for B2B businesses?

Hiding prices allows B2B businesses to negotiate directly with customers, offering personalized quotes based on individual business relationships and order sizes.

By adopting these strategies, you can create an engaging and effective shopping experience on your Shopify store.