How to Make Sub Pages in Shopify.

Table of Contents

1. Introduction
2. The Importance of Sub Pages in Shopify
3. Creating Sub Pages in Shopify: A Step-by-Step Guide
4. Customizing Sub Pages for Enhanced Functionality
5. Best Practices for Optimizing Sub Pages for SEO
6. How Praella Can Support Your Shopify Journey
7. Conclusion
8. Frequently Asked Questions

Introduction

Imagine navigating a beautifully organized online store where each category is clearly defined, making it effortless for customers to find exactly what they need. In contrast, a cluttered and poorly structured website can deter potential buyers and lead to lost sales. For Shopify merchants, understanding how to make sub pages in Shopify is essential for creating a seamless and user-friendly shopping experience.

The ability to craft sub pages allows store owners to group related content, improving organization and enhancing navigation. Whether you're looking to create an informative "About Us" page, detailed product descriptions, or content-rich blog posts, mastering this skill will significantly benefit your online store.

This blog post will guide you through the intricacies of creating sub pages in Shopify, covering everything from basic page creation to advanced customization techniques. By the end, you'll possess the knowledge needed to structure your store effectively, optimize for SEO, and enhance the user experience.

We’ll explore the following key areas:

• Understanding the importance of sub pages in your Shopify store
• Step-by-step instructions on creating sub pages
• Customizing sub pages for enhanced functionality
• Best practices for optimizing sub pages for search engines
• How Praella's services can support your Shopify journey

Let’s dive into the world of Shopify sub pages!

The Importance of Sub Pages in Shopify

Sub pages play a crucial role in the overall structure of your Shopify store. They serve as dedicated spaces for specific content, allowing you to categorize information effectively. Here are some reasons why they matter:

Enhanced User Experience

A well-structured Shopify store with clearly defined sub pages makes navigation intuitive for your customers. Users can easily locate information, leading to longer time spent on your site and ultimately higher conversion rates. For example, an "FAQs" page can address common queries, reducing the need for customer support interactions.

Improved SEO

Search engines favor organized content. By creating sub pages, you can optimize each for specific keywords, which helps improve your store’s visibility in search results. This means more potential customers will discover your products when they search online.

Content Management

Sub pages allow for better management of your content. Instead of cluttering a single page with information, you can dedicate separate pages to different topics, keeping your content relevant and focused. This is especially useful for blogs, product information, and company details.

Brand Storytelling

Sub pages provide a platform to tell your brand's story, engage customers, and build trust. An "About Us" page, for instance, can detail your mission, vision, and the people behind your brand, making your store more relatable and trustworthy.

Creating Sub Pages in Shopify: A Step-by-Step Guide

Now that we understand the importance of sub pages, let's walk through the process of creating them in Shopify.

Step 1: Access Your Shopify Admin

To start, log in to your Shopify admin dashboard. This is the central hub where you can manage all aspects of your online store.

Step 2: Navigate to Pages

1. From the left navigation menu, go to Online Store.
2. Click on Pages. This section contains all the pages currently in your store.

Step 3: Add a New Page

1. Click the Add page button.
2. You will be taken to a new page creation screen.

Step 4: Title and Content

1. Page Title: Enter a descriptive title for your page. This title will appear in the browser tab and search results, so make it clear and relevant.
2. Content: Use the rich text editor to add content to your page. You can format text, add images, videos, and even embed Google Maps if necessary.

Step 5: Visibility Settings

In the Visibility section, you can choose when the page should be published:

• Visible: The page will be published immediately after clicking Save.
• Hidden: The page will not be visible until you manually publish it later.
• Scheduled: Set a specific date and time for the page to go live.

Step 6: Save Your Page

After entering your content and adjusting the visibility settings, click Save. Your new sub page is now created!

Step 7: Add to Navigation (Optional)

To ensure customers can find your new sub page, consider adding it to your store's navigation menu:

1. Go back to the Online Store section.
2. Click on Navigation.
3. Choose the menu where you want to add your page (Main Menu or Footer Menu).
4. Click Add menu item and enter the title of your sub page.
5. Select the newly created page from the link options.
6. Click Add, then drag and drop the item to the desired position in the menu.
7. Click Save Menu.

Step 8: Preview Your Page

After saving and adding your page to the navigation, it's essential to preview it. Click on the page title to view it in the store. Make sure the content displays correctly and the navigation works smoothly.

Customizing Sub Pages for Enhanced Functionality

Creating a sub page is just the beginning. To maximize its potential, consider implementing the following customizations:

Using Page Templates

Shopify allows you to create custom page templates that can be assigned to specific pages. This feature is particularly useful if you have varying content types that require different layouts. To create a custom template:

1. Go to Online Store > Themes.
2. Click on Actions next to your current theme and select Edit Code.
3. Under Templates, click on Add a new template.
4. Choose page as the template type and give it a name.
5. Edit the code to customize the layout as desired.

Adding Dynamic Content

Consider using dynamic content sections to display relevant information based on user interactions. For example, you could display related products or customer testimonials on your pages. This requires some familiarity with Liquid, Shopify's templating language, or collaboration with a developer.

Embedding Multimedia

Incorporating multimedia elements like videos, infographics, or interactive content can significantly enhance user engagement. Use the rich text editor to embed videos directly from platforms like YouTube or Vimeo, or create visually appealing infographics to convey information effectively.

Best Practices for Optimizing Sub Pages for SEO

To ensure your sub pages attract visitors through search engines, follow these SEO best practices:

Descriptive Titles and Meta Descriptions

Craft descriptive titles and meta descriptions for each page. This information appears in search results and should include relevant keywords to improve visibility.

Use Headings Effectively

Utilize headings (H1, H2, H3) to structure your content. This not only enhances readability but also helps search engines understand the hierarchy of information on your page.

Internal and External Links

Linking to other relevant pages within your site (internal links) and credible external sources (external links) can improve SEO. This strategy helps search engines crawl your site effectively while providing additional context for readers.

Optimize Images

Ensure that any images used on your sub pages are optimized for web use. Use descriptive file names and alt text to help search engines understand the content of the images and improve loading speeds.

Regularly Update Content

Keeping your content fresh is vital for SEO. Regularly review and update your sub pages to ensure that the information remains relevant and accurate.

How Praella Can Support Your Shopify Journey

At Praella, we understand that navigating the complexities of Shopify can be challenging. Our services can help you create an unforgettable online experience:

User Experience & Design

Our team offers data-driven user experience solutions that prioritize your customers, ensuring that your Shopify store delivers an unforgettable branded experience. Explore our solutions here.

Web & App Development

We provide scalable and innovative web and mobile app development solutions to elevate your brand. Let us help you realize your vision with our expertise. Learn more about our offerings here.

Strategy, Continuity, and Growth

Partner with us to develop data-driven strategies that enhance page speed, data harvesting, technical SEO, and accessibility. As your go-to Shopify ecommerce agency, we are here to support your growth. Discover our approach here.

Consultation

Our consultations guide brands on exponential growth journeys, helping you avoid common pitfalls and make transformative decisions. Find out how we can assist you here.

Conclusion

Creating sub pages in Shopify is an essential skill for any e-commerce entrepreneur looking to enhance their online store's functionality, user experience, and SEO. By following the steps outlined in this guide, you can efficiently create, customize, and optimize sub pages that resonate with your audience and drive conversions.

Remember, well-structured sub pages not only improve navigation but also contribute significantly to your store’s success. As you implement these strategies, consider leveraging Praella's comprehensive services to maximize your Shopify potential. Together, we can create a thriving online store that captivates customers and drives growth.

Frequently Asked Questions

Can I create sub pages for my Shopify store?
Yes, Shopify allows you to create sub pages easily through the admin dashboard. Follow the steps outlined above to add and customize your pages.

How many sub pages can I create in Shopify?
There is no specific limit to the number of pages you can create in Shopify, allowing for extensive content organization.

Are sub pages good for SEO?
Absolutely! Sub pages help improve SEO by allowing you to target specific keywords and create relevant content that attracts visitors.

Can I customize the layout of my sub pages?
Yes, you can create custom page templates in Shopify and assign them to your sub pages for tailored layouts.

What if I need help with my Shopify store?
Consider partnering with Praella for expert guidance on user experience, web development, and strategic growth.