How to Remove Price from Shopify Product.

Table of Contents

1. Introduction
2. Understanding the Need to Hide Prices
3. Methods to Remove Price from Shopify Products
4. The Role of User Experience in E-commerce
5. Conclusion
6. FAQ

Introduction

In the world of e-commerce, the way you display your products can significantly impact customer behavior and sales. Have you ever wondered how some Shopify stores create an air of exclusivity by hiding their product prices? This strategy not only piques curiosity but also fosters deeper engagement with potential buyers. As a Shopify merchant, you might be considering how to remove the price from your product listings to create a more interactive shopping experience or to implement a custom pricing strategy.

Understanding the mechanics behind hiding product prices can be beneficial for both B2B and B2C businesses. This article aims to guide you through the various methods available to remove prices from Shopify products effectively. We will explore coding solutions, CSS styles, and the use of apps, allowing you to choose the method that best aligns with your technical comfort level and business needs.

By the end of this post, you will have a comprehensive understanding of how to remove price from Shopify products, enabling you to enhance your store's user experience and engagement. We will also touch upon the importance of strategic pricing and how services like Praella’s User Experience & Design and Strategy, Continuity, and Growth can support your e-commerce growth journey.

Understanding the Need to Hide Prices

Hiding prices on your Shopify store can serve various purposes. Here are some reasons why merchants opt for this approach:

• B2B Pricing Models: For B2B businesses, prices may need to be tailored based on customer relationships or order volumes. By hiding prices, you can encourage potential customers to reach out for quotes, allowing for more personalized interactions.

• Exclusive Offers: Creating an exclusive feel can drive customer engagement. By not displaying prices upfront, you invite customers into a conversation, enhancing their shopping experience.

• Market Testing: If you're unsure about your pricing strategy, hiding prices allows you to gauge customer interest without committing to a public price point.

• Lead Generation: When prices are hidden, customers must contact you for more information, turning potential buyers into leads.

Methods to Remove Price from Shopify Products

There are several methods to hide prices on your Shopify storefront. Let's explore each in detail.

1. Coding the Theme

If you have coding knowledge, you can edit your Shopify theme directly to hide product prices. This is a flexible approach that allows for customization but requires comfort with HTML and Liquid syntax.

Steps to Hide Prices by Coding

1. Access Settings: From your Shopify admin, go to Settings > General.

2. Change Formatting: In the Store defaults section, click on Change formatting.

3. Enclose Price Formats: Wrap the first two currency formats in a <span> element with a class set to hidden. For example, for a store using USD:

   <span class="hidden">${{ amount }} USD</span>
   

4. Edit Theme Code:

   • Navigate to Online Store > Themes.
   • Select the theme you want to edit, click on Actions, and then Edit code.
   • Open your theme's theme.scss.liquid file or an equivalent stylesheet.
   • At the bottom of the file, add:

     .hidden { display: none; }
     

   • Click Save.

5. Testing: Visit your storefront to ensure prices are hidden.

Reverting Changes

When you're ready to display prices again, simply change your shop's currency to another and then back to your original currency, which will revert your settings.

2. Using CSS Styles

If you are familiar with CSS, hiding prices can be accomplished with simple styles.

Steps to Hide Prices Using CSS

1. Access the Theme Code: Follow the same steps as above to access your theme's code.

2. Add CSS: Within the theme.scss.liquid file, add the following CSS code:

   .hidden { display: none; }
   

3. Hide Price Elements: Use the class in your HTML where prices are displayed, ensuring they are wrapped in a <span class="hidden">.

3. Using Shopify Apps

For those who prefer a no-code solution, Shopify apps can effectively hide prices without requiring technical skills. One such app is EasyLockdown, which simplifies the process of managing price visibility.

Steps to Use EasyLockdown

1. Install EasyLockdown: Visit the Shopify App Store and install the EasyLockdown app.

2. Create a Lock Rule:

   • Open the app dashboard and click on Create Lock.
   • Name your new rule for easy management.

3. Select Audience: Choose the customer audience for whom you want to hide prices.

4. Set Visibility Options: In the Content to lock step, select the option to hide prices. You can also customize what replaces the hidden price, such as a "Contact us for pricing" message.

5. Testing: Ensure all settings work correctly by testing your store.

4. Considerations When Hiding Prices

While removing prices can be a strategic move, it’s important to consider the following factors:

• Customer Expectations: Hiding prices might deter some customers who prefer transparency. Ensure your overall messaging aligns with your pricing strategy.

• Communication: If prices are hidden, be prepared to engage with customers actively. Consider implementing chat support or contact forms to facilitate communication.

• Legal Compliance: Ensure that your pricing strategy complies with local laws and regulations.

The Role of User Experience in E-commerce

Hiding prices can significantly alter the user experience on your Shopify store. Creating an engaging and memorable shopping experience is crucial for retaining customers and driving sales. Services like Praella's User Experience & Design can help you develop data-driven solutions that prioritize customer engagement.

How Praella Enhances User Experience

• Branded Experiences: Praella focuses on delivering unforgettable, branded experiences that resonate with your target audience. By prioritizing user experience, you can enhance customer satisfaction and loyalty.

• Data-Driven Design: Leveraging data to inform design choices ensures that your Shopify store meets the needs and preferences of your customers, ultimately leading to improved conversion rates.

Strategy, Continuity, and Growth

As you implement strategies to hide product prices, consider the broader implications for your store’s growth. Praella offers strategies focused on enhancing page speed, technical SEO, and accessibility, which can significantly improve your store's performance.

Conclusion

Removing prices from your Shopify products can be a strategic decision that enhances customer engagement and drives sales. Whether you choose to code your theme, utilize CSS, or leverage apps like EasyLockdown, you have multiple avenues to achieve this goal.

Additionally, consider the role of user experience and strategic growth in your e-commerce journey. Collaborating with experts like Praella can provide you with the insights and tools necessary to create a compelling online shopping experience that not only impresses customers but also drives long-term business success.

By implementing the techniques discussed in this article, you will be well-equipped to manage your Shopify store effectively, ensuring that your pricing strategy aligns with your overall business goals.

FAQ

How does hiding prices affect customer behavior?

Hiding prices can create a sense of curiosity, prompting customers to engage with your store more actively. This can lead to increased inquiries and personalized interactions.

Can I hide prices for specific products or collections?

Yes, using apps like EasyLockdown, you can customize which products or collections have their prices hidden based on specific customer segments.

Will hiding prices impact my SEO?

Hiding prices may lead to changes in customer engagement metrics, which can affect SEO indirectly. It's essential to maintain a strong overall strategy that focuses on user experience and content quality.

What if I want to display prices again later?

You can easily revert your changes by switching your shop's currency and resetting the relevant settings in your theme.

Is coding necessary to hide prices?

No, there are user-friendly apps available that allow you to hide prices without any coding knowledge. However, coding offers more customization options for those comfortable with it.