The Shop Men’s Grooming

A product line that is an extension of the 2022 Emmy Nominee “The Shop: Uninterrupted,” a show where LeBron James, Maverick Carter, and many special guests connect to speak on sports, entertainment, pop culture, current events, and more.

THE SHOP X PRAELLA

The Shop partnered with Praella through Uninterrupted, SpringHill, and Parlux to launch the new brand and product line on the existing Shopify instance that was timed and centered around sports and cultural events like the NBA All-Star Weekend.

Strategy

Integrating Separate Brands in One Experience

The Shop would be rolled out in alignment with pop, cultural, and sports events like the NBA All-Star Break. With that in mind, it was decided to leverage Shopify for a phased brand launch to allow for strategic milestones leading up to the announcement.

Integrating Separate Brands in One Experience

The Shop would be rolled out in alignment with pop, cultural, and sports events like the NBA All-Star Break. With that in mind, it was decided to leverage Shopify for a phased brand launch to allow for strategic milestones leading up to the announcement.

Integrating Separate Brands in One Experience

The Shop would be rolled out in alignment with pop, cultural, and sports events like the NBA All-Star Break. With that in mind, it was decided to leverage Shopify for a phased brand launch to allow for strategic milestones leading up to the announcement.

Phased Launch Strategy for The Shop

The Shop would be rolled out in alignment with pop, cultural, and sports events like the NBA All-Star Break. With that in mind, it was decided to leverage Shopify for a phased brand launch to allow for strategic milestones leading up to the announcement.

Strategy

Integrating Separate Brands in One Experience

The Shop would be rolled out in alignment with pop, cultural, and sports events like the NBA All-Star Break. With that in mind, it was decided to leverage Shopify for a phased brand launch to allow for strategic milestones leading up to the announcement.

Integrating Separate Brands in One Experience

The Shop would be rolled out in alignment with pop, cultural, and sports events like the NBA All-Star Break. With that in mind, it was decided to leverage Shopify for a phased brand launch to allow for strategic milestones leading up to the announcement.

Integrating Separate Brands in One Experience

The Shop would be rolled out in alignment with pop, cultural, and sports events like the NBA All-Star Break. With that in mind, it was decided to leverage Shopify for a phased brand launch to allow for strategic milestones leading up to the announcement.

Phased Launch Strategy for The Shop

The Shop would be rolled out in alignment with pop, cultural, and sports events like the NBA All-Star Break. With that in mind, it was decided to leverage Shopify for a phased brand launch to allow for strategic milestones leading up to the announcement.

The Shop Men’s Grooming Line is changing the way men take care of themselves by offering a collection of high-quality grooming products designed for today’s men.

The Shop believes that grooming is not just a daily task, it’s a way for men to show respect for themselves and express their unique personalities. With a focus on hard work and ambition, The Shop is trusted by athletes, entertainers, and professionals who want to elevate their grooming routine. Whether you're preparing for a big meeting or just want to look and feel your best, The Shop is here to help every man enhance his grooming experience.

Watch LeBron James talks about The Shop

Co-founded by NBA star and one of the greatest athletes of all time LeBron James and businessman Maverick Carter, this line represents their shared values of quality, authenticity, and empowerment. Each product is carefully made with top-notch, natural ingredients to help men achieve a smooth shave, stylish hair, or refreshed skin.