Monogram Coffee
Coffee mixtapes made just for your taste, because finding your next favorite roast should be as warm and easy as that first morning sip.
Monogram Coffee came to us with a vision to turn buying coffee into something personal again. Their existing subscription setup couldn't handle the "unorthodox" and "outside the box" requirements they had in mind; they wanted their program to feel like a personalized Spotify playlist for coffee drinkers.
Partners
Personalization via Flavor Archetypes
We redesigned the subscription journey to center on "flavor archetypes" rather than just product categories. We created a clean, intuitive flow that matches customers to curated coffee playlists, ensuring they find their next favorite roast with ease. By simplifying the Product Detail Page (PDP), we turned the selection process into a warm, intentional experience that reflects the award-winning craft behind every bag.
A Flexible Foundation for the Perfect Pour
To build a coffee experience that evolves with every drinker, we leaned on the combined power of Shopify and Recharge. This wasn’t just about setting up recurring orders; it was about creating a flexible infrastructure that could support Monogram’s vision for a truly personal, "taste-first" subscription model. By letting the tech handle the heavy lifting, we ensured the system was as reliable as it is scalable, leaving the Monogram team free to focus on what they do best: the art of the roast.
The "Mixtape" Dashboard
The heart of the build is a fully custom customer dashboard designed around the concept of "mixtapes". This unique feature offers customers an engaging way to manage their blends, explore new flavors, and shape their coffee journey. By turning complex subscription logic into a fun, effortless experience, we ensured that great coffee arrives exactly how the customer wants it, without the friction.
Founded in 2014 by Jeremy Ho, Justin Eyford, and Ben Put, Monogram began as a humble pop-up coffee cart in Calgary. They are built on the belief that exceptional coffee should inspire wonder and warmth through meaningful connection and generous service.
Today, they are a national award-winning team, featuring Canada’s most awarded barista, co-founder Ben Put, who holds a record seven national titles.
Monogram provides specialty coffee for enthusiasts who value intentional, taste-driven experiences. Their lineup features award-winning beans and a unique "Mixtape" subscription program that matches drinkers to coffees based on their individual flavor profiles. Whether through a curated playlist or a single bag, they aim to leave things better each day for their people, their relationships, and the environment.
Quality, Start To Finish
Amazing coffee represents an opportunity to positively change lives through meaningful connection. By merging Monogram's award-winning craft with a bespoke subscription engine, we created a digital experience that matches their high standards. From the first flavor match to the final mixtape delivery, every detail is designed to spark imagination around what coffee can truly be.
