Plate Crate

Layanan Berlangganan bertema bisbol No. 1

Ringkasan

Tantangan

Desain Usang

Desain website tidak sejalan dengan identitas merek Plate Crate. Itu kurang menarik secara visual dan tidak berhasil menarik perhatian pengunjung dengan efektif.

Pengenalan Produk Baru

Plate Crate bertujuan untuk memperluas penawaran produknya dengan memperkenalkan 'PlateCrate Pro,' sebuah kotak langganan yang menargetkan segmen pelanggan yang berbeda. Tantangannya adalah menampilkan 'PlateCrate' dan 'PlateCrate Pro' dengan efektif, menyoroti proposisi nilai unik mereka.

Pengalaman Mobile yang Buruk

Dengan semakin banyak pengguna yang mengakses website melalui perangkat mobile, kurangnya optimasi mobile menghambat keterlibatan dan tingkat konversi.

Kompleksitas Manajemen Akun

Dasbor 'Akun Saya' sebelumnya tidak ramah pengguna, membuatnya sulit bagi pelanggan untuk mengelola langganan mereka dengan efisien.

Filter Halaman Koleksi yang Tidak Efisien

Proses pencarian produk terasa merepotkan karena kurangnya pengaturan filter yang terintegrasi dan disederhanakan, mempengaruhi kepuasan pengguna.

Cerita Merek yang Tidak Memadai

Tidak adanya halaman 'Tentang Kami' yang menarik menghalangi Plate Crate untuk secara efektif mengkomunikasikan perjalanan dan nilai-nilai mereknya kepada pelanggan.

Solusi

Redesigning the Website

A visually appealing website design was created, incorporating animation effects to attract and retain visitors. The new layout prioritized simplicity, intuitive navigation, and a smooth user experience.

Subscription Landing Page

A dedicated landing page was developed to showcase 'PlateCrate' and 'PlateCrate Pro,' emphasizing customers' unique benefits and potential savings.

Mobile Optimization

The website was fully responsive, ensuring a seamless browsing experience across various devices and improving engagement and conversion rates for mobile users.

Customized Account Dashboard

The 'My Account' dashboard underwent a complete overhaul, providing users with a modern and intuitive interface. This redesign facilitated easy access to account information and streamlined subscription management with features like one-click actions for subscription swaps, cancellations, and upgrades to PlateCrate Pro.

Streamlined Collection Page Filters

The collection page was enhanced with a new filter setup directly integrated into the Shopify platform, eliminating the need for a third-party app. This built-in solution simplified the product search process, allowing customers to browse products easily based on tags and significantly improving user satisfaction.

Engaging 'About Us' Page

An informative and engaging 'About Us' page was created to share Plate Crate's brand story and commitment to quality. This addition aimed to build customer trust and rapport, establishing a stronger connection between the brand and its audience.

Expand

PLATE CRATE & PRAELLA: MEMBONGKAR POTENSI SEBENARNYA

Kisah Sukses Shopify Plus

Dalam sorotan singkat ini, Josh Band, pendiri layanan langganan bisbol no1. Plate Crate, membagikan pengalaman transformasinya dalam bermitra dengan Agensi Shopify Plus kami. Perjalanan kami dengan Plate Crate adalah contoh apa yang dapat dicapai saat teknologi bertemu dengan hasrat. Ikuti untuk mendengar Josh berbicara tentang strategi, implementasi yang mulus, dan dukungan tanpa henti yang ditawarkan tim Praella untuk mengangkat Plate Crate ke liga besar e-commerce. Saksikan secara langsung kekuatan pendorong di balik pertumbuhan luar biasa Plate Crate. Kami menggabungkan strategi tingkat tinggi dengan eksekusi langsung untuk tidak hanya memenuhi, tetapi melebihi ekspektasi.

Bagaimana Kami Membantu

Hasil dan Pencapaian

Mengimplementasikan solusi-solusi ini memungkinkan Plate Crate untuk mencapai tujuan mereka, yang menghasilkan kepuasan pelanggan yang meningkat, pendapatan yang lebih tinggi, dan memperkuat kehadiran online.

Kecepatan situs web secara signifikan meningkat, meningkatkan pengalaman berselancar dengan waktu pemuatan halaman yang lebih cepat.

Plate Crate berhasil memperluas penawaran produk mereka dengan peluncuran 'PlateCrate Pro' dan secara efektif menyampaikan cerita serta nilai-nilai merek mereka melalui halaman 'Tentang Kami'.

Before ⋅Before ⋅Before ⋅Before ⋅Before ⋅Before ⋅Before ⋅Before ⋅Before ⋅Before ⋅Before ⋅Before ⋅Before ⋅Before ⋅Before ⋅Before ⋅Before ⋅Before ⋅Before ⋅Before ⋅Before ⋅Before ⋅Before ⋅Before ⋅Before ⋅

After ⋅After ⋅After ⋅After ⋅After ⋅After ⋅After ⋅After ⋅After ⋅After ⋅After ⋅After ⋅After ⋅After ⋅After ⋅After ⋅After ⋅After ⋅After ⋅After ⋅After ⋅After ⋅After ⋅After ⋅After ⋅

I initially chose Praella as my Shopify agency to protect the website. I was scared our website would go down, and we needed somebody technical in a team to prevent that. Still, it's materialized into something entirely different. Now, we use them for growth. We do Dev projects and CRO projects, and we think of Praella as not only insurance against our website going down but also as our growth team. The development of our website has improved by working with Praella drastically. When we started with them, we were a relatively small business, and we've grown a lot since then. They give us the ability to test on-site, so if we have different ideas for our website, we want to change something or customize something to make a better experience for the customers.

Josh Band, pendiri Plate Crate