Shopifyでフィルターを作成する方法.

Table of Contents

1. Introduction
2. Understanding Product Filters
3. Types of Filters Available in Shopify
4. Step-by-Step Guide to Creating Filters in Shopify
5. Best Practices for Optimizing Filters
6. Common Challenges and Solutions
7. Conclusion

Introduction

Imagine walking into a vast department store with hundreds of products scattered across various departments. Without a clear way to navigate, finding what you need becomes a daunting task. This scenario mirrors the experience many online shoppers face when they visit an e-commerce store without effective filtering options. In fact, studies show that nearly 70% of online shoppers abandon their carts due to difficulties in finding products. The solution? Implementing robust product filters on your Shopify store.

Product filters are essential for enhancing user experience in e-commerce. They allow customers to narrow down their search results based on specific criteria such as size, color, price, and availability. This not only streamlines the shopping process but significantly increases the likelihood of conversions. In this blog post, we will explore the mechanics of how to create filters in Shopify, ensuring your customers can easily find what they’re looking for.

By the end of this post, you will understand the various types of filters available, how to implement them effectively, and the best practices to optimize your store’s navigation. We will also delve into the significance of filters in enhancing user experience and driving sales, providing you with actionable insights that can transform your Shopify store into a customer-centric shopping destination.

Scope of the Article

This article will cover:

• What product filters are and their importance
• Types of filters available in Shopify
• Step-by-step instructions on creating filters using the Shopify Search & Discovery app
• Best practices for optimizing filters for user experience
• Common challenges and solutions in implementing filters

Let’s embark on this journey to elevate your Shopify store with effective filtering solutions, ensuring your customers can navigate your products with ease.

Understanding Product Filters

What Are Product Filters?

Product filters are tools that allow customers to refine their search results based on specific attributes or categories. These filters enable shoppers to quickly narrow down their choices, significantly enhancing their overall shopping experience. For instance, a customer looking for a pair of shoes may filter options by size, color, or brand, making it easier to find exactly what they want.

Why Are Product Filters Important?

1. Enhanced User Experience: Filters streamline the shopping process, helping customers find products faster. This leads to increased satisfaction and encourages repeat purchases.
2. Reduced Cart Abandonment: By making it easier for customers to locate desired products, filters can help reduce the number of abandoned carts, which is a common issue in e-commerce.
3. Increased Conversion Rates: When customers can easily find what they are looking for, they are more likely to complete a purchase, thus boosting your store’s conversion rates.
4. Improved Product Visibility: Filters can highlight specific products, enabling you to promote items that may otherwise go unnoticed.

Types of Filters Available in Shopify

Shopify provides a range of filtering options that can be utilized to enhance the shopping experience. Understanding these types will help you choose the right filters for your store.

Standard Filters

These filters are basic options available to all Shopify stores:

• Availability: Displays products that are in stock.
• Category: Allows customers to filter by product category.
• Price: Enables filtering based on price ranges.
• Product Type: Allows filtering by the type of product.
• Tags: Uses product tags to filter products.

Custom Filters

For more tailored filtering options, Shopify allows the creation of custom filters based on product data:

• Product Options: Filters based on specific product attributes, such as size or color.
• Metafield Filters: Custom filters based on metafields defined for your products, providing additional categorization options.

Visual Filters

These filters enhance the shopping experience by incorporating visual elements:

• Swatches: Display color options as small visual swatches.
• Images: Use images instead of text for filter options, making it more engaging for users.

Step-by-Step Guide to Creating Filters in Shopify

Creating filters in Shopify is a straightforward process, particularly when using the Shopify Search & Discovery app. Here’s how to do it:

Step 1: Check Theme Compatibility

Before you begin, ensure that your Shopify theme supports filtering. This feature is available only for Online Store 2.0 themes. To check:

1. Go to your Shopify admin panel.
2. Navigate to Online Store > Navigation.
3. Look for a message in the Collection and search filters section that indicates whether your theme supports filtering.

If your theme does not support filtering, you can still create filters using the Search & Discovery app, but they won't be displayed on your online store.

Step 2: Install the Shopify Search & Discovery App

If you haven’t already, install the Shopify Search & Discovery app from the Shopify App Store. This app will allow you to manage your filtering options effectively.

Step 3: Setting Up Filters

1. Open the Search & Discovery app.
2. Click on Filters.
3. Select Add filter.
4. Choose a filter source, which could be a standard filter or a custom metafield.

Step 4: Customize Filter Options

After selecting your filter source, you have the option to:

• Rename the filter to something customer-friendly.
• Change the visual display to add swatches or images.
• Sort filter values for better organization.

Step 5: Save Your Changes

Once you have customized your filters, ensure to click Save to apply the changes.

Step 6: Test Your Filters

After creating your filters, it’s essential to test them:

• Visit your online store and try using the filters to ensure they work as expected.
• Adjust any settings if necessary to improve user experience.

Best Practices for Optimizing Filters

Creating filters is just the beginning. Here are some best practices to ensure they are effective:

1. Limit the Number of Filters

Too many filters can overwhelm customers. Aim to provide a balanced selection that captures the most relevant attributes of your products. Generally, a maximum of 25 filters is recommended.

2. Use Clear Labeling

Ensure that filter labels are clear and intuitive. Avoid jargon and use simple language that customers can easily understand.

3. Group Similar Filter Values

To prevent clutter, group similar filter values together. For example, if you sell clothing, group colors like “Light Red,” “Burgundy,” and “Ruby” under a single “Red” filter.

4. Enable Visual Filters

Incorporate visual elements such as color swatches to make the filtering process more engaging. This not only enhances the aesthetic appeal of your store but also aids customers in making faster decisions.

5. Regularly Update Filters

As your product inventory changes, so should your filters. Regularly review and update filter options to reflect current stock and new product lines.

6. Monitor Filter Performance

Use analytics to track how filters are performing. Identify which filters are most commonly used and consider optimizing those to improve user experience further.

Common Challenges and Solutions

While creating and optimizing filters can significantly enhance your Shopify store, you may encounter a few challenges along the way. Here are some common issues and their solutions:

Challenge 1: Limited Product Visibility

Solution: If your store has a large inventory, consider dividing products into smaller collections to ensure filters are effectively displayed. For example, instead of a single “Women’s Fashion” collection, create separate collections for “Tops,” “Jeans,” and “Dresses.”

Challenge 2: Overwhelming Filter Options

Solution: Keep filters organized and limited in number. Too many options can lead to decision fatigue. Focus on the most relevant filters that help customers make informed choices.

Challenge 3: Poor Filter Performance

Solution: Regularly review filter analytics to understand which filters are underperforming. Adjust or remove filters that are rarely used and enhance those that drive engagement.

Conclusion

Implementing effective filters in your Shopify store can drastically improve the shopping experience for your customers. By allowing them to refine their search results based on specific criteria, you not only enhance user satisfaction but also increase your chances of conversions.

To recap, we explored the different types of filters available in Shopify, outlined the step-by-step process for creating them, and discussed best practices for optimization. Remember, the goal is to create a seamless shopping experience that encourages customers to explore your products and ultimately make purchases.

As you move forward with implementing filters, consider partnering with experts like Praella for user experience and design solutions. They can help you create unforgettable, branded experiences that resonate with your customers.

FAQs

Q1: Can I create filters for products with multiple variants?
Yes, you can create custom filters based on product variants like size, color, and more using the Shopify Search & Discovery app.

Q2: How many filters can I create in my Shopify store?
You can create up to 25 filters in your Shopify store, combining both standard and custom options.

Q3: What should I do if my theme does not support filters?
If your theme does not support filters, you can still create filters using the Shopify Search & Discovery app, but they won’t be displayed on your online store.

Q4: How often should I update my filters?
It’s best to regularly review and update your filters, especially when new products are added or inventory changes.

By following these guidelines and utilizing Shopify’s filtering capabilities, you can create a more effective and user-friendly online shopping experience. Start filtering today, and watch as your store transforms into a shopper’s paradise!