Shopifyでフィルターを編集する方法.

Table of Contents

1. Introduction
2. Understanding Product Filters
3. Setting Up Your Filters
4. Types of Filters
5. Best Practices for Filters
6. Monitoring Filter Performance
7. Conclusion
8. FAQ Section

Introduction

Imagine walking into a store with thousands of products, only to find that you can't easily navigate through them. Frustrating, right? Just as physical stores use signs and organized sections to guide customers, online stores require effective filtering systems to enhance the shopping experience. In the world of e-commerce, particularly on platforms like Shopify, the ability to edit and manage product filters is crucial for both customer satisfaction and higher conversion rates.

The significance of product filters cannot be understated; they empower customers to refine their search based on specific criteria like size, color, price, and availability. This functionality not only streamlines the shopping process but also encourages users to engage more with the store, ultimately leading to increased sales.

In this comprehensive guide, you will learn how to edit filters in Shopify using the Search & Discovery app, the types of filters available, the best practices for creating effective filters, and how Praella can assist you in optimizing your Shopify store for an unforgettable customer experience.

Throughout this article, we will cover:

1. Understanding Product Filters: What filters are and why they matter.
2. Setting Up Your Filters: Step-by-step instructions for adding and editing filters in your Shopify store.
3. Types of Filters: Differentiating between standard and custom filters.
4. Best Practices for Filters: Tips for optimizing filters to enhance user experience.
5. Monitoring Filter Performance: How to evaluate the effectiveness of your filtering system.
6. Conclusion: Summarizing the importance of effective filters and how Praella’s services can elevate your Shopify store.

By the end of this post, you will have a clear understanding of how to effectively edit filters in Shopify, enabling you to create a seamless shopping experience for your customers.

Understanding Product Filters

Product filters serve as a vital navigational tool in e-commerce. They allow customers to narrow down their search results based on specific attributes, making it easier to find exactly what they are looking for. For instance, if a customer is searching for a pair of jeans, they can filter by size, color, or brand, reducing the time spent sifting through irrelevant products.

Why Filters Matter

1. Enhanced User Experience: Filters provide a more user-friendly shopping experience, allowing customers to quickly find products that meet their criteria.
2. Increased Conversion Rates: By making it easier to locate desired items, effective filters can lead to higher sales and improved conversion rates.
3. Reduced Bounce Rates: A well-structured filtering system can keep customers engaged on your site, reducing the likelihood of them leaving due to frustration.

Setting Up Your Filters

To edit filters in Shopify, you will primarily use the Search & Discovery app. The following steps will guide you through the process, whether you're adding new filters or editing existing ones.

Step 1: Accessing the Shopify Admin

1. Log into your Shopify Admin: Start by logging into your Shopify account.
2. Navigate to the Apps Section: On the left-hand sidebar, click on "Apps" and select the "Search & Discovery" app.

Step 2: Adding a New Filter

1. Click on Filters: In the Search & Discovery app, click on the "Filters" section.
2. Add Filter: Click the "Add filter" button.
3. Select Your Filter Source: Choose from standard filters (like Price, Product Type, or Vendor) or create custom filters based on your product options or metafields.
4. Customize the Filter (Optional): You can rename the filter, change its behavior, or sort the filter values.
5. Save Changes: Click "Save" to apply your changes.

Step 3: Editing Existing Filters

1. Select the Filter: In the Filters section, find the filter you wish to edit and click on it.
2. Make Necessary Changes: You can rename the filter, adjust its values, or modify its display settings.
3. Save Changes: After making adjustments, remember to click "Save."

Step 4: Previewing Your Filters

To see how your filters look on the front end:

1. Navigate to your Online Store.
2. Go to a collection page where the filters are applied.
3. Click on the filter options to ensure they function as expected.

Types of Filters

Shopify supports various types of filters, which can be broadly categorized into standard and custom filters.

Standard Filters

These filters are available to all Shopify stores and include:

• Availability: Filters products based on whether they are in stock.
• Product Type: Allows filtering by the type of product.
• Vendor: Filters based on the product's vendor.
• Price: Lets customers filter products within a specific price range.

Custom Filters

Custom filters are tailored to your specific product offerings and can be created based on:

• Product Options: Such as size or color.
• Metafields: Special attributes assigned to products that can be used for filtering.

For example, if you sell clothing, you might create a custom filter for "Size" that includes Small, Medium, and Large.

Best Practices for Filters

To ensure that your filters are effective, consider the following best practices:

1. Limit the Number of Filters

While it might be tempting to provide numerous filters, too many options can overwhelm customers. Aim for clarity and simplicity by limiting your filters to the most relevant options.

2. Group Similar Filter Values

If your products have similar attributes, consider grouping them. For example, instead of listing every shade of blue separately, you might group them under "Blue" and provide swatches for visual clarity.

3. Optimize Filter Visibility

Ensure that your filters are easily visible and accessible on the collection pages. Customers should be able to find and use them without hassle.

4. Regularly Review and Update Filters

As your product offerings change, so should your filters. Regularly review the performance of your filters and make adjustments based on customer behavior and inventory changes.

Monitoring Filter Performance

After implementing your filters, monitor their effectiveness to ensure they are meeting your business goals. Pay attention to metrics such as:

• Click-Through Rates: Analyze how often customers are using filters and which ones are most popular.
• Conversion Rates: Evaluate whether the use of filters correlates with increased sales.
• Customer Feedback: Collect feedback from customers regarding their shopping experience and adjust filters accordingly.

Conclusion

Editing filters in Shopify is essential for creating an efficient and user-friendly shopping experience. By understanding the types of filters available, implementing best practices, and regularly monitoring their performance, you can empower your customers to find exactly what they're looking for, leading to increased satisfaction and sales.

At Praella, we specialize in optimizing e-commerce experiences, offering services in User Experience & Design, Web & App Development, and Strategy, Continuity, and Growth. If you're ready to take your Shopify store to the next level, consider collaborating with us. Together, we'll create unforgettable, branded experiences that not only meet but exceed your customers' expectations.

Explore our services at Praella Solutions and start your journey toward e-commerce excellence today.

FAQ Section

Q1: How do I know if my Shopify theme supports filters?

You can check if your theme supports filters by navigating to Content > Menus in your Shopify admin. If your theme doesn't support filtering, a message will be displayed in the Collection and search filters section.

Q2: Can I customize the appearance of filters in Shopify?

Yes, you can customize the appearance of filters in the Shopify Search & Discovery app by changing visual display settings, renaming filters, and grouping filter values.

Q3: How many filters can I have in my Shopify store?

You can have a maximum of 25 filters in your store, which can be a combination of standard and custom filters.

Q4: Are there any limitations to the filters in Shopify?

Yes, for example, collections with more than 5,000 products do not display filters. Additionally, a filter can display a maximum of 100 filter values.

Q5: How often should I review my filters?

It’s advisable to review your filters regularly, especially when you add new products or notice changes in customer behavior. Adjustments should be made as necessary to optimize the shopping experience.

By implementing effective filters, you can significantly enhance your Shopify store's user experience, encouraging customers to explore and purchase your products.