ワキシングポエティック

共同の美、真実、旅を祝う、意味のある手作りのジュエリーで。

Praella Shopify Plus Agency - Waxing Poetic product mockup

概要

課題

Waxing Poetic is more than just a brand; it's an expression of humanity and life. When their reach and expression were limited on Magento, they decided to pivot to Shopify Plus and enlist the help of Praella to help them grow their direct-to-consumer business. This was a daunting task, as they had to complete the transition within a tight timeline due to the sunsetting of Magento 1.9. However, with the help of Praella, Waxing Poetic was able to make the switch and continue to expand their reach.

Migration

This included migration of over 2000 products, hundreds of pages and content pieces, over 500,000 customer data points, and over 1.5 million order data points.

SEO

Praella guided Waxing Poetic in retaining existing SEO and building on top of what currently existed by implementing the best on-site technical practices.

Shopify Plus Netsuite Integration

Waxing Poetic required integrating Netsuite and Shopify Plus.

解決策

Praellaは、Waxing Poeticと協力して、Magentoのウェブサイト全体をShopifyでの改善された体験に移行しました。これは特にモバイル体験に適用されました。作業はそこで止まりませんでした。Waxing Poeticチームの延長として、PraellaとWaxing Poeticは、異なるeコマースおよびビジネスKPIにわたる継続的な改善をカバーするために、週ごとおよび月ごとのイニシアチブに引き続き取り組んでいます。

移行

Praellaは合計で200万を超えるデータポイント、2000製品、数百ページを移行しました。

SEO

Waxing PoeticのSEOは、MagentoからShopifyへの移行後に改善され、オーガニックセッションが189%増加しました。

Shopify Plus Netsuite統合

Praellaは、Waxing PoeticとBizperantoのNetsuiteとShopify Plus間の統合の設定を支援しました。その後、PraellaはNuOrderとCin7の設定および統合の支援も行いました。

Expand

ウェブデザイン

189 %

オーガニックセッションの増加

15 %

バウンス率の減少

14 %

トランザクションの増加

26 %

コンバージョン率の増加

20 %

収益の増加

6 %

平均注文額の増加

Praella Shopify Plus Agency - Waxing Poetic desktop mockup

Praella Shopify Plus Agency - Waxing Poetic mobile mockup

Praella Shopify Plus Agency - Waxing Poetic website mockup

私たちがどのように助けたか

モバイル対応 & 最適化されたデザイン

One of the challenges was to improve the mobile-based experience. Working closely with Praella's user experience team and Waxing Poetics internal resources, the impact was measurable shortly after the launch of the Shopify Plus shop.

Mobile page speed improved leading to the conversion rate increase of 14% and revenue inerease by over 52% on mobile sessions.

データ移行

MagentoからShopifyへ

Waxing Poetic was under a tight timeline to migrate from Magento 1.9 to Shopify Plus due to Magento's end of life. With Shopify's recommendation, Waxing Poetic partnered with Praella to accomplish the migration of data and the entire bespoke build on Shopify Plus.

With Shopify Plus' scalability and optimal performance, Praella drastically improved the Waxing Poetic through user-facing initiatives and back-end optimizations. Shopify Plus also allowed Waxing Poetic to enter peak season sales worry-free with Shopify Plus' ability to handle thousands of orders per minute.