Oma’s Pride

Fourth-generation raw pet food, modernized; for speed, clarity, and control.

Oma’s Pride X PRAELLA

Oma’s Pride came to us with a simple mandate: keep the craft, remove the friction. We redesigned the subscription experience to feel personal and guided, while migrating the brand from BigCommerce to Shopify Plus with a scalable, streamlined tech stack for growth.

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Increase in subscriptions within five months

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Increase in add to cart engagement

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Increase in items purchased

Strategy

Personalization Without Friction

Oma’s Pride wanted the experience to match the product: answer “Why raw?” fast, guide first-time shoppers, and make plans fit the pet, not a preset. We designed a calm path from question to checkout with a guided quiz (age, activity, proteins) that turns answers into a tailored plan, clearer PDPs with Subscribe & Save, and trust placed earlier in the journey through real reviews and photos.

LEVERAGING THE SHOPIFY ECOSYSTEM

The Right Partners at the Right Moments

We kept Oma’s long-standing Recharge partnership and continued it on Shopify Plus, handling subscriber migration, clarifying value at checkout (discounts, per-day math, annual savings), and giving customers full control to pause, skip, swap proteins, change quantities/dates, or cancel. With Yotpo, we collected content that converts (in-email review forms) and surfaced stars and UGC on Home, PDP, and Collections, exactly where choices happen. Shopify Plus provided the stable, fast foundation for these integrations.

BUILDING WITH PURPOSE

Platform, Performance, and Ongoing Gains

Replatforming from BigCommerce to Shopify Plus reduced stack complexity and improved speed and stability, giving the team room to test and iterate. Post-launch, we continue with monthly design, development, and CRO, tuning the quiz flow, refining PDP clarity, and optimizing subscribe attach rate, so the path from curiosity to checkout keeps getting faster.

Strategy

Personalization Without Friction

Oma’s Pride wanted the experience to match the product: answer “Why raw?” fast, guide first-time shoppers, and make plans fit the pet, not a preset. We designed a calm path from question to checkout with a guided quiz (age, activity, proteins) that turns answers into a tailored plan, clearer PDPs with Subscribe & Save, and trust placed earlier in the journey through real reviews and photos.

LEVERAGING THE SHOPIFY ECOSYSTEM

The Right Partners at the Right Moments

We kept Oma’s long-standing Recharge partnership and continued it on Shopify Plus, handling subscriber migration, clarifying value at checkout (discounts, per-day math, annual savings), and giving customers full control to pause, skip, swap proteins, change quantities/dates, or cancel. With Yotpo, we collected content that converts (in-email review forms) and surfaced stars and UGC on Home, PDP, and Collections, exactly where choices happen. Shopify Plus provided the stable, fast foundation for these integrations.

BUILDING WITH PURPOSE

Platform, Performance, and Ongoing Gains

Replatforming from BigCommerce to Shopify Plus reduced stack complexity and improved speed and stability, giving the team room to test and iterate. Post-launch, we continue with monthly design, development, and CRO, tuning the quiz flow, refining PDP clarity, and optimizing subscribe attach rate, so the path from curiosity to checkout keeps getting faster.

For four generations, Oma’s Pride has made real raw food for dogs and cats, small-batch, no shortcuts. Their lineup includes complete raw meals, base mixes, single-protein chubs, meaty bones, and freeze-dried treats, all built to support healthy digestion, energy, skin & coat, and overall vitality.

From “Build Your Meal Plan” to Subscribe & Save, pet parents can tailor nutrition by protein, portion size, and delivery cadence. First time to raw? A simple “Why Raw?” guide explains the benefits in plain language, while reviews and photos from real customers show results in the bowl.

Quality, Start to Finish

USA-made, small-batch quality. Human-grade & USDA-certified ingredients. Transparent sourcing and thoughtful processing with nutrition, freshness, and safety front and center. The result is a modern shopping experience for honest, species-appropriate food that’s easy to keep on schedule.