Pipsticks

Although Pipstick was not facing any significant troubles, the need to innovate and keep up with market trends was essential. The objective was to offer customers a fresh look and feel with an appealing and easy user interface. An additional objective was to reduce redundancies in their product offerings and enhance their subscription services. With the update of ReCharge 2.0, some issues occurred that also needed to be addressed.

Our team was brought on board to redesign and address the identified issues. The new design was the main highlight of the project. We focused on creating a design that was aesthetically pleasing and user-friendly. The emphasis was on creating a platform encouraging users to explore the products, sign up for subscriptions, and create a seamless shopping experience.

Along with the redesign, we introduced a new subscription model. This model was designed to enhance customer engagement and offer options that would attract more recurring customers.

One of the major tasks we undertook was the product and tags audit. This process involved the elimination of duplicate subscriptions to make the offerings more streamlined and less confusing for the customers. The audit also highlighted the most attractive products, and customers could easily find what they were looking for.

Furthermore, we identified and addressed the issues arising from the ReCharge 2.0 update. Despite the update being carried out by the ReCharge team, we took it upon ourselves to resolve the problems that were causing inconvenience to the clients. Our solutions helped enhance the order processing system, especially for orders made after 8th April 2023.