Coverking
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The Brief
The Challenge
Handling SKUs
The common myth is that Shopify Plus is unable to manage over a million SKUs. Coverking had over 10,000,000 SKUs, and as new makes and models rolled off the assembly lines, this number would only go up. How can all of this be managed on Shopify Plus?
Redesign
Coverking had a website that featured an outdated design. The user experience Coverking provided was not aligned with the core values of the company - top quality, superior service, and industry-leading technology. Migrating from Magento to Shopify Plus, Coverking challenged Praella to capture just that. A quick-loading website that was mobile-friendly, with an uplift in user experience.
Migration from Magento to Shopify
As always, Coverking didn’t need much convincing that Shopify was the best solution to their needs. Migration seemed like the only option that would appropriately support their growth for their team’s needs. This presented a challenge as Coverking’s database included hundreds of thousands of pages, products, and collections.
The myth surrounding Shopify's SKU limitation was a concern at first for the team at Coverking. After consulting with Praella and utilizing databases Coverking already has, it was clear that Shopify Plus was more than capable of accommodating Coverking’s business needs.
The Solution
Handling SKUs
Managing over 10 million SKUs from third-party sellers is a task that requires great effort. In order to overcome that obstacle, Praella developed a custom solution to map different car properties such as year, make, model, and submodel in collaboration with the Coverking team. Afterward, Praella’s design and development team made sure to display product variants in a user-friendly manner.
Redesign
Praella worked closely with Coverking’s team to ensure no stone was left unturned. After addressing performance issues like page speed, optimizing content, and cleaning out code, the team at Praella focused on design updates. A more professional appearance, along with newly incorporated functionalities, provided a brand-new and improved experience for Coverking’s customers.
Coverking is a brand that nurtures good relationships with customers. That’s why the Praella team worked hard to create a website that fosters trust while providing valuable features. Praella’s design and development team managed a great deal of work to improve everything - SEO, user experience, page speed, etc.
Migration from Magento to Shopify
Handling a large-scale migration of 81,000 products over 256 pages, 40,000 customers’ data, and 120,000 orders was no easy task. Migration engineers over at Praella had to pay close attention during the process, especially while migrating the extensive order history database, notes, and IDs while maintaining the existing SEO ranking.
Web Design
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Streamlined professional-looking design.
A streamlined and uncluttered design greatly improved the customer experience and made it easier for the visitor to become a loyal customer.
Handling 10 million SKUs
Praella’s custom mapping solution enabled the management of more than 10 million SKU units.
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