Zum by Indigo Wild

Wander into the world of Zum botanical happiness.
Praella Shopify Plus Agency - Case Study - Indigo Wild Hero Image

The Brief

The Challenge

Indigo Wild, a leading retailer specializing in plant-based products for the body and home, initially joined forces with Praella, a renowned Shopify Plus Agency, to enhance their online store. This collaboration initially focused on migrating from Magento 2 to Shopify Plus, optimizing operations, and creating a visually appealing storefront that aligns with Indigo Wild's brand ideals and objectives. Additionally, the partnership aimed to implement various custom features to elevate the overall customer experience.

What initially began as a one-time project has blossomed into a long-term partnership. Our team is currently engaged in an exciting endeavor to revamp Indigo Wild's website as part of a new initiative. This redesign will breathe new life into the brand and further solidify our collaboration.

The Solution

Bug Fixes

The first step involved identifying and resolving existing code issues to guarantee a smooth, uninterrupted user experience.

Custom Features

To enhance the overall customer experience, our team has successfully implemented a range of customized solutions. These include:

1. Local Pickup: We have introduced a convenient local pickup option, allowing customers to collect their purchases from a nearby store. This saves time and shipping costs and provides a more personalized and efficient service.

2. Landing Page for Target Store Launch: We have created a dedicated landing page to ensure a successful launch of merchant’s products in Target stores. This page provides comprehensive information about the offers, enticing potential customers and generating excitement for the brand.

3. Scent Guide: Understanding the importance of sensory experiences, we have developed a unique scent guide. This innovative feature allows customers to explore and select their preferred scents, enhancing their shopping experience and ensuring they find the perfect fragrance.

4. Upselling at Checkout: Our team has implemented an effective upselling strategy by suggesting complementary products or upgrades, increasing sales, and providing customers with valuable recommendations, enhancing their satisfaction and overall shopping experience.

By incorporating these custom features, we have elevated professionalism and efficiency in our services and provided our customers with a more enjoyable and personalized shopping journey.

Migration from Magento 2 to Shopify Plus

Our team has successfully migrated Indigo Wild's data from Magento 2 to Shopify Plus.

Additional Features

We set up and integrated various payment processors, shipping carriers, tax management services, and tracking codes and pixels for Google Analytics, Google Search Console, Google Adwords, Bing Ads, and Facebook.

SEO and 301 Redirects

Our experts leveraged Shopify’s native SEO-based tools and executed an initial SEO audit. We also planned and implemented 301 redirects to minimize SEO degradation.

3rd Party App Integrations

Finally, we integrated third-party apps like Listrack for email marketing, Searchanise for search functionality, and ReCharge for subscriptions.

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Leveling up the game

Migration from Magento to Shopify Plus

Our team has successfully migrated Indigo Wild's data from Magento 2 to Shopify Plus, including the the following:

345 Collections

371 Products

1,11,905 Customers

2,05,490 Orders

65 Blogs and Articles

How We Helped

Partners for life

Indigo Wild and Praella's collaboration resulted in a robust, feature-rich online store. Together, we successfully tackled the challenges and implemented custom solutions that met and exceeded the client’s expectations. The migration from Magento 2 to Shopify Plus was seamless, and the store is now better equipped to serve its customers.

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Homepage - Indigo Wild desktop

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