Pipsticks
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The Brief
The Challenge
Although Pipstick was not facing any significant troubles, the need to innovate and keep up with market trends was essential. The objective was to offer customers a fresh look and feel with an appealing and easy user interface. An additional objective was to reduce redundancies in their product offerings and enhance their subscription services. With the update of ReCharge 2.0, some issues occurred that also needed to be addressed.
The Solution
Our team was brought on board to redesign and address the identified issues. The new design was the main highlight of the project. We focused on creating a design that was aesthetically pleasing and user-friendly. The emphasis was on creating a platform encouraging users to explore the products, sign up for subscriptions, and create a seamless shopping experience.
Along with the redesign, we introduced a new subscription model. This model was designed to enhance customer engagement and offer options that would attract more recurring customers.
One of the major tasks we undertook was the product and tags audit. This process involved the elimination of duplicate subscriptions to make the offerings more streamlined and less confusing for the customers. The audit also highlighted the most attractive products, and customers could easily find what they were looking for.
Furthermore, we identified and addressed the issues arising from the ReCharge 2.0 update. Despite the update being carried out by the ReCharge team, we took it upon ourselves to resolve the problems that were causing inconvenience to the clients. Our solutions helped enhance the order processing system, especially for orders made after 8th April 2023.
A Shopify Plus Success Story
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Results and Achievements
The website redesign led to an immediate positive impact on user engagement. The new design improved the website's visual appeal and made navigation more intuitive.
Existing customers appreciated the subscription model and attracted new ones, enhancing Pipstick's recurring customer base.
Product and tags audits eliminated redundancy and improved the overall customer shopping experience, as the users found the interface less cluttered and more organized.
Lastly, resolving issues related to the ReCharge 2.0 update ensured that the order processing system worked flawlessly, increasing customer satisfaction.
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"Working with Praella has been fantastic so far. One of the strongest parts of the relationship has been their responsiveness. They're really easy to get in touch with whenever we have a problem. They're happy to chat with us immediately and solve all our issues. They've met and exceeded our expectations in terms of communication and responsiveness. They're always there to talk and, if needed, over-communicate, which is the way I like it. And we've been delighted with the quality of the website that Praella has built for us. It looks beautiful, it's easy to use, and our conversion rates have improved and gone up since we launched the website."
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