Waxing Poetic

Celebrando la belleza colectiva, verdades y viajes con joyería significativa y hecha a mano.

El Resumen

El Desafío

Waxing Poetic is more than just a brand; it's an expression of humanity and life. When their reach and expression were limited on Magento, they decided to pivot to Shopify Plus and enlist the help of Praella to help them grow their direct-to-consumer business. This was a daunting task, as they had to complete the transition within a tight timeline due to the sunsetting of Magento 1.9. However, with the help of Praella, Waxing Poetic was able to make the switch and continue to expand their reach.

Migration

This included migration of over 2000 products, hundreds of pages and content pieces, over 500,000 customer data points, and over 1.5 million order data points.

SEO

Praella guided Waxing Poetic in retaining existing SEO and building on top of what currently existed by implementing the best on-site technical practices.

Shopify Plus Netsuite Integration

Waxing Poetic required integrating Netsuite and Shopify Plus.

La Solución

Praella collaborated with the Waxing Poetic in migrating the entire Magento website into an improved experience on Shopify. This was especially applicable for mobile experiences. The work did not stop there. Becoming an extension of the Waxing Poetic team, Praella and Waxing Poetic continue to work on week-to-week and month-to-month initiatives to cover continuous improvements across different ecommerce and business KPIs.

Migration

Praella collectively migrated over 2,000,000 data points, 2000 products, and hundreds of pages.

SEO

Waxing Poetic's SEO improved post-migration to Shopify from Magento, resulting in 189% increase in organic sessions.

Shopify Plus Netsuite Integration

Praella supported Waxing Poetic and Bizperanto in setting up the integration between Netsuite and Shopify Plus. At a later time, Praella also supported the set-up and integration of NuOrder and Cin7.

Expand

Diseño Web

189 %

aumento en sesiones orgánicas

15 %

disminución en la tasa de rebote

14 %

aumento en transacciones

26 %

aumento en la tasa de conversión

20 %

aumento en ingresos

6 %

aumento en AOV

Praella Shopify Plus Agency - Waxing Poetic desktop mockup

Praella Shopify Plus Agency - Waxing Poetic mobile mockup

Praella Shopify Plus Agency - Waxing Poetic website mockup

Cómo ayudamos

Diseño optimizado y listo para móviles.

Uno de los desafíos fue mejorar la experiencia móvil. Trabajando estrechamente con el equipo de experiencia de usuario de Praella y los recursos internos de Waxing Poetics, el impacto fue medible poco después del lanzamiento de la tienda Shopify Plus.

La velocidad de la página móvil mejoró, lo que llevó a un aumento de la tasa de conversión del 14% y un aumento de los ingresos de más del 52% en las sesiones móviles.

MIGRACIÓN DE DATOS

Desde Magento a Shopify.

Waxing Poetic was under a tight timeline to migrate from Magento 1.9 to Shopify Plus due to Magento's end of life. With Shopify's recommendation, Waxing Poetic partnered with Praella to accomplish the migration of data and the entire bespoke build on Shopify Plus.

With Shopify Plus' scalability and optimal performance, Praella drastically improved the Waxing Poetic through user-facing initiatives and back-end optimizations. Shopify Plus also allowed Waxing Poetic to enter peak season sales worry-free with Shopify Plus' ability to handle thousands of orders per minute.